Walt Disney World Parks & Resorts (WDW) engaged our team to leverage video content and Gen Z influencers to drive awareness, tune-in and engagement with WDW on YouTube among tween girls and boys ages 9-13.
We tapped top female skateboarders Alana Smith, Brighton Zeuner, Nicole Hause, and Annika Vrklan, popular influencers within the tween demographic, to create custom videos incorporating Walt Disney World Theme Parks & Resorts (WDW).
The YouTube videos, part of a larger WDW tween YouTube Channel strategy, document the popular tween girl influencers as they experience their “Best Day Ever” at WDW.
On the adventure, each girl has an “inciting moment” at one of the theme parks where they snap a photo of their favorite attraction, which becomes the inspiration for hand-painted skateboard art pieces by legendary skateboard artist Mike Carnevale.
The videos garnered more than 226,000+ views on the WDW YouTube Channel. Walt Disney World also leveraged video on Instagram to drive traffic to the WDW YouTube Channel.
These short promotional clips accumulated over thousands of “Likes” on Instagram and were a key driver for our WDW YouTube strategy.
BEST DAY EVER PRO SKATEBOARDING GIRLS AT WDW
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