Derek E. Baird

Trend Watch: Welcome to Social Entertainment

 

Three trends are having a key impact in how consumers are using the internet: the rise of the 'packaged internet', with access through apps rather than browsers; an explosion of professional content and real-time social all contributing to what GlobalWebIndex founder Tom Smith sees as the rise of the social entertainment age.

 According to Smith, 'The open browser-based internet has failed to create the economics to deliver professional media business online, as advertising could not demand the premiums needed and consumers are unwilling to pay for content delivered through a browser.'

GlobalWebIndex's free report analyses the current situation and considers the implications for professional media, content producers and brands.

Welcome to Social Entertainment - Annual Report 2011

View more presentations from Tom Smith

Real-time social

The report identifies that a shift is currently taking place from blogs and forums to real-time sharing such as status updates and tweets, with 10% of internet users around the world updating their status daily. 'This radically changes the impact of social media, primarily creating an ongoing shared agenda and conversation towards reacting or interacting with live events and discourse.'

The rise of the packaged-internet

Mobile apps, tablets, e-readers, internet-connected TVs and gaming / video platforms are all contributing to the deterioration of the internet as a single entity. Mobile, in particular, has contributed to social entertainment, with over 17% of people surveyed having watched TV in the last month via their mobile, and 26% had watched an on-demand video via mobile phone.

Professional content explosion

The fastest growing motivations for using the internet identified by the survey were 'finding TV / films', 'finding music' and 'entertainment'. The survey also found that the prime motivation for 16-24 year olds to engage with brands is to entertain them (66%). GlobalWebIndex interprets this as a 'clear indication of the need for brands to adopt the position of content creator'. (via)

Related Links

• Gen Y, Social TV and Multiplatform Media Consumption
• Study Reveals Shift as Social Networks Become "Social Entertainment
• MTV Turns To Twitter And Facebook To Power New Flagship Show
• eGuides TV Web Extensions
• Bravo Virtual Season Finale Party a Big Hit with Viewers
• Report: Gen Y Wants TV to Get More Social
• I Want My Twitter TV?

Infographic: Youth, Digital Trends & Social Networking in China

View Large | www.gplus.com

Related Links

• Chinese Youth Digital Trends
• China's 'Angry Youth' Problem
• A Look at China's 240 Million Mobile Youth

Trend Watch: Teens Leaving Facebook for Twitter. Here's Why.

Teens don't tweet, will never tweet - too public, too many older users. Not cool.

That's been the prediction for a while now, born of numbers showing that fewer than one in 10 teens were using Twitter early on.

But then their parents, grandparents, neighbors, parents' friends and anyone in-between started friending them on Facebook, the social networking site of choice for many – and a curious thing began to happen.

Suddenly, their space wasn't just theirs anymore. So more young people have started shifting to Twitter, almost hiding in plain sight.

"I love twitter, it's the only thing I have to myself ... cause my parents don't have one," Britteny Praznik, a 17-year-old who lives outside Milwaukee, gleefully tweeted recently.

"Facebook is like shouting into a crowd. Twitter is like speaking into a room."

While she still has a Facebook account, she joined Twitter last summer, after more people at her high school did the same. "It just sort of caught on," she says.

Teens tout the ease of use and the ability to send the equivalent of a text message to a circle of friends, often a smaller one than they have on crowded Facebook accounts.

They can have multiple accounts and don't have to use their real names. They also can follow their favorite celebrities and, for those interested in doing so, use Twitter as a soapbox.

Read more on HuffPost Parents

Ryan Seacrest Makes First-Ever Radio Partnership With GetGlue

via www.hollywoodreporter.com

American Idol host and cross-platform entertainment producer, Ryan Seacrest​, has moved into uncharted territory with his new deal with social media company, GetGlue.

The deal will allow fans of his radio show, On Air with Ryan Seacrest, the ability to check in to the show on the GetGlue social network. This is the first time radio listeners will be able to do so on the network.

When listeners check in, they’ll receive exclusive stickers. The more one checks in, the higher in the rankings they’ll get. For example, one starts as a listener, but can earn the title of correspondent, producer and then co-host the more one checks in while listening to the show.

Related: Gen Y, Social TV and Multiplatform Media Consumption

Infographic: Students Want Teachers to Use Social Media

View large at mindshift.kqed.org

Facebook Social Media Guide for Military Families

Blue Star Families' mission is to support, connect and empower military families.

The mission of Blue Star Families is to engage military families and gather our perspectives on all aspects of military life. They will use this knowledge base to inform the policy shapers and to support families, like ours, that have the honor to serve.

Through outreach with national and local organizations, civilian communities and government entities, they seek to educate the nation in order to promote healthier families, aid in our military readiness, and contribute to our country’s strength.

Learn More: http://www.facebook.com/BlueStarFamilies

Social Media Guide for Military Families

RyanSeacrest.com Spring 2012 Internships

RyanSeacrest.com is looking for Spring 2012 interns with strong writing/blogging skills and an innate obsession with pop culture, specifically as it relates to social media.

The search is on for early adopters, trendsetters, and young minds with an unwavering curiosity for what’s new, next and noteworthy.

Duties include (but are not limited to) website content management, video content development, blog writing, celebrity guest research and social network maintenance.

Photoshop skills and video shooting and editing experience are plusses. All candidates MUST have Twitter and Facebook accounts with an understanding of how both platforms operate and interact with popular culture.

If you think this is you, click here for more information and to submit an application. Good luck!

Infographic: The Millennials, Gen X, Boomers and Silent Generation

Created by: Online Graduate Programs | View Large | Hat tip @ypulse

How to Report Suicidal Expressions on Facebook

Earlier this week, Facebook launched a new initiative to augment its response to potentially suicidal members by offering them the opportunity for a private chat with a trained crisis representative from the National Suicide Prevention Lifeline.

This service will be available to people who use Facebook in the United States and Canada.

The new service enables Facebook users to report a suicidal comment they see posted by a friend to Facebook using either the Report Suicidal Content link or the report links found throughout Facebook.

The person who posted the suicidal comment will then immediately receive an e-mail from Facebook encouraging them to call the National Suicide Prevention Lifeline 1-800-273-TALK (8255) or to click on a link to begin a confidential chat session with a crisis worker.

Preventing suicide is everyone’s business. Nearly 100 Americans die by suicide every day, and in the past year, more than eight million Americans 18 or older had thought seriously about suicide.

Here's a free printable on this new program. Feel free to share it with teachers, parents, youth pastors or anyone else who works with youth.

Related Resources

• Reach Out USA (http://us.reachout.com)
• Facebook Safety Center (http://www.facebook.com/safety/)
• National Suicide Prevention Lifeline (http://www.suicidepreventionlifeline.org/)
• Facebook Help Center > Report Suicidal Content (http://on.fb.me/gkh2Hh)

What You Need to Know About Facebook Privacy Settings & Teens

As part of my work with Facebook on teacher, schools and educational media outreach, we've put together a series of free handouts.

In this handout, we share how privacy works for teens on Facebook. It's good information for parents, youth pastors and anybody who works with kids.

Facebook 101: Special Privacy Settings for Students and Other Minors

Infographic: Facebook By The Numbers

It is no secret that Facebook is a social media juggernaut. But not until you spend a little time with the stats like how many people use Facebook, who they are and how often they use it, do you get an idea of its reach and potential to change almost everything - marketing, media and yes, music.

via Kera Scene Music | View Large

 

 

 

 

 

 

I Want My (Social) MTV: 'WatchWith' Social TV App Connects Friends, Cast & Social Networks

Sick of watching "Jersey Shore" by yourself? Tired of your boo snoring their way through your hilarious "Real World" commentary? Download MTV's new iPhone and iPad app WatchWith now — your new Social TV watching partner.

Check it out:

• WatchWith acts as a DVR for social commentary, recording the best, most relevant comments and delivering them real-time — your Facebook and Twitter friends and followers obviously get top billing.

• WatchWith serves up cast commentary, too. (You know you want Snooki's take on the latest Meatball drama.)

• The app is so smart it knows your timezone, dishing out exclusive content to the timeline of your show.

• Let's say you watch an episode on demand and miss out on the live conversation. Don't worry, WatchWith can sync the episode with the comments.

• Oh you want more? It's got hilarious trivia, bonus clips, the newest pics, blog posts and more.

Did I mention it's free? Download it now on iTunes »

Infographic: Everything You Wanted to Know (and more!) About Security on Facebook

In this infographic you can find out more about Facebook's security infrastructure and an overview of the tools available to all users to increase their level of account security.

Also, be sure to take a look at the resources in the Facebook Safety Center which is full of multimedia and other resources with domain specific sections for Law Enforcement, Parents, Teachers and Teens.

Facebook Security Infographic

More Facebook Security Tips & Tricks

• Facebook Security Page
• Facebook Security Tips
• YouTube > Facebook Safety
• Facebook Family Safety Center
• Facebook Safety Tips for Parents

Lady Gaga Teams Up with Harvard, MacArthur and the California Endowment to Launch the 'Born This Way Foundation'

Lady Gaga on Wednesday launched the Born This Way Foundation to support programs dealing with youth empowerment and help people facing bullying and abandonment.

To date, Lady Gaga has harnessed the power of the Internet to attract more than 44 million fans on Facebook and 15 million followers on Twitter.

The foundation, named after her Grammy-winning album and single of the same name, was launched by Lady Gaga and her mother, Cynthia Germanotta.

"My mother and I have initiated a passion project. Together we hope to establish a standard of Bravery and Kindness, as well as a community worldwide that protects and nurtures others in the face of bullying and abandonment."

It follows on the singer's interests in supporting youth issue. Last year she partnered with Virgin Mobile to raise awareness of homeless youth and after the suicide of bullying victim Jeremy Rodemyer she elevated the issue of bullying in schools into the national spotlight and even raised the issue with President Obama.

The Born This Way Foundation will be work closely with the John D. & Catherine T. MacArthur Foundation and The California Endowment, both focusing on youth empowerment.

The Foundation will also work with the Berkman Center for Internet & Society at Harvard University, which focuses on the power of the Internet as a means to promote change.

Trend Watch: Twitter, Facebook and Social TV

Twitter Embraces Its Social Role in TV: Like so many other things that the Twitter community has established on its own (hashtags and retweets, for example), the company is now fully embracing the role it plays in supplementing the TV-watching experience of millions of people. [RRW]

Social Media and TV - Who's Talking, When and What About? : Social media continues to influence how consumers interact with brands and share content every day. Increasingly, TV viewers leverage social media as a platform to talk about and engage with TV content.

These conversations are not only opening new channels for consumer engagement with their favorite TV shows and fellow fans alike, but also are providing insight into which viewers are driving the conversations and when. [Nielson Wire]

Yahoo's IntoNow Provides Signs of Life for The Premier Digital Media Company: Yahoo! is known for acquiring startups and letting them languish. But IntoNow cranked out a whole new product--and a possible game-changer for the TV industry--in six months. Is this the beginning of something new? [Fast Company] Get the free IntoNow App on iTunes

MTV Exec: Social is a New Programming Platform: Many people are talking about how TV networks can leverage the power of social networks to help build their show audiences. But they may be missing the point. According to Dermot McCormack, EVP of Digital Media for MTV, social networks aren’t just for announcing when the next episode of Jersey Shore airs, but a whole new platform for media creation and distribution. [GigOM]

TV Isn't What it Used to Be: According to a recent Ypulse report, only 28% of students say they can’t live without TV (referring to traditional viewing), compared to 83% who can’t imagine life without music. Some students even prefer streaming video to traditional TV viewing; after all, it gives them what they want when they want it. What’s a TV company to do? [MediaPost]

In the U.S., Tablets are TV Buddies: The Nielsen Company​’s most recent research on mobile connected devices sheds new light on how consumers are using their tablets, eReaders and smartphones – and where they are using them, too. [Nielson Wire]

Multask Mania | Viewers Watch TV, Discuss on Social Sites: Almost 40% of TV viewers are discussing TV shows on social media sites, with almost three-quarters of TV viewers with broadband access, generally using the Internet at same time, per U.K.-based Ovum, a business/technology research firm. [MediaPost]

What's the Future of Social TV Look Like?: Real-time entertainment is what people are looking for–we always want something fresh to keep us up to date.  But with this demand for real-time entertainment, how has it affected traditional TV? [Silicon Angle]

The Future of TV, From Apple to ZeeBox: “The future of TV” has become a buzzword over the last few years – but what if it was time to stop talking about it and acknowledge that the future has already arrived? [TNW]

Barking Robot > Category > Social TV