Derek E. Baird

Trend Watch: How Chatter Matters in TV Viewing

A new study from cable in­dustry as­so­ci­ation CTAM – and con­duc­ted by Nielsen – looks at how we talk about tele­vi­sion, what we talk about, when and with whom this chat­ter takes place, and how this dia­logue in­flu­ences TV en­gage­ment and tune-in be­ha­vi­or.

Infographic: Chatter Matters When Watching TV

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Mobile Youth: Graham Brown on the Voices of a Mobile Generation

Good Question: How Much Time Do Kids Spend Watching TV?

Mobile Youth: Graham Brown on the Voices of a Mobile Generation

Graham D. Brown, an internationally recognized expert on mobile technology, wants you to know that just about everything you think you know about about kids, mobile phones and technology is wrong.

No really.

In his new book, Mobile Youth: Voices of Mobile Generation, Graham brings years of expertise working in the communications and youth marketing space, coupled with interviews with youth from around the world, into a compelling exploration of how the mobile youth culture revolution is driving our increasingly social and mobile future.

It's Not About Technology, It's About Relationships

While news outlets run stories warning parents of the dangers of teen ‘internet addiction’, social media and texting, (most often during ‘sweeps week’ to garner eyeballs and advertising dollars) Graham takes a more nuanced, balanced and global look at the behaviors and sociological drivers behind these mobile trends.

The book contains several case studies of how youth---from Beijing, Tokyo, L.A. and even Amish Country in rural Pennsylvania---use mobile phones as a way to connect with their families, teachers and, most importantly, their peers.

As Brown points out, the most important thing any brand, marketing campaign or youth-focused organization can do is help consumers connect with their peers. The most successful brands, whether it’s a mobile tech firm like Samsung, a food truck in Los Angeles or social media company like Twitter, provide consumers with a way to connect with each other, which in turn creates value, relevance and stickiness for your product.

And this is the real secret sauce behind of why mobile devices have become our most valuable possessions. In the end for today’s youth, it’s about using technology (mobile, social) to connect people to their friends, passions and community.

Simply stated, the emotional connection they have with their mobile phone isn’t so much about technology, it’s about relationships.

Kids and Technology: Same Behavior, Different Tools

The other important lesson, this time for parents and educators, is to take a step back and release that teen behavior hasn’t changed from when they were kids, just the tools and technology.

Think of it this way: twenty years ago, teens hung out at the mall to share ‘status updates’, stalk and make friends and, occasionally, get into trouble. And don’t forget the hours upon hours that were spent talking on the phone (the one with the curly cord) and watching TV.

These youth behaviors still happen, but now the mall is out and Facebook is in. Hours on the phone tied to the wall has been placed with SMS, KIK and Twitter. Wasting time watching TV is out and wasting time watching Hulu and YouTube is in.

Mobile Youth: Voices of Mobile Generation is a must read for anyone--youth marketers, parents, educators, youth pastors--wanting to garner a better and deeper understanding of the emotional relationship between young people and their mobile phones.

About Graham D. Brown

• Since witnessing the growth of youth media and technology having lived in Japan in the early 90s, Graham, along with business partner Josh Dhaliwal has helped grow mobileYouth to serve over 250 clients in 60 countries worldwide - names such as Vodafone, Nokia, Coke, McDonald's, Telenor, Red Bull, Nike, Monster Energy, Orange, O2, Verizon, Boost Mobile, the UK government and the European Commission.

• Graham is a regular public speaker and has presented at the 3GSM World Congress, Barcelona and been interviewed on CNN, CNBC, BBC TV and Radio. His work has also featured in the Wall Street Journal, Financial Times and the Guardian. 

• He is author, Director and Founder, mobileYouth and Chairman & Founder of The Youth Marketing Academy. Business author & speaker on the psychology of communication and media. 

• Graham also hosts the youth marketing stream on Upstart Radio and mobileYouth's own TV channel. Graham is also a judge on the Mobile Marketing Association's Award Panel, advisory board member to UNICEF on their mobile media strategies and an advisor to the Global Youth Marketing Forum in India.

• Follow Graham on Twitter: https://twitter.com/grahamdbrown

• Graham Brown is the author of the the annual "mobileYouth" report, Youth Marketing Handbook, Youth Marketing 101, All is Social and the Influence Guide. 

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The New Multi-screen World: Understanding Cross-platform Consumer Behavior

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Infographic: Trendrr 2012 Social TV Stats

A year-end review from Trendrrreveals that sports (31%) and reality (17%) are the primary genres generating social TV buzz, combining to account for about half of social TV conversations between January 1 and November 30 2012.

Drama (11%) and comedy (5%) also played a role in the social TV landscape, with the remaining 36% of conversations taking place around the aggregate of other, miscellaneous TV genres.

Source: The Trendrr Blog | Click Image to view LARGE

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How Social Design Influences Student Retention and Self-Motivation in Online Learning Environments

I've teamed up again with my writing partner, Dr. Mercedes Fisher, to take a deeper look at how designing for social spaces can help foster a deeper sense of community among students, teachers and the course content.

I'm pleased to announce that our book chapter, How Social Design Influences Student Retention and Self-Motivation in Online Learning Environments, has been published in Social Media and the New Academic Environment.

But beyond the classroom, these best practices can be integrated into any online community, forum discussion or informal online education environment.

As web applications play a vital role in our society, social media has emerged as an important tool in the creation and exchange of user-generated content and social interaction. The benefits of these services have entered in the educational areas to become new means by which scholars communicate, collaborate and teach.

 

Social Media and the New Academic Environment: Pedagogical Challenges provides relevant theoretical frameworks and the latest research on social media the challenges in the educational context.

 

This book is essential for professionals aiming to improve their understanding of social media at different levels of education as well as researchers in the fields of e-learning, educational science and information and communication sciences and much more.

Kids Online: Opportunities and Challenges in Social Networking

What do we know about young kids and the online social networking sites in which they participate?

In a new report published by the Joan Ganz Cooney Center , Drs. Deborah Fields and Sara Grimes delve into landscape of kids and social media and raise some important questions that deserve more attention.

Kids Online: A new research agenda for understanding social networking forums

A growing number of kids at increasingly younger ages are engaging in online social networking today-a development that is leading to a surge of news stories, media attention, and economic investment.

In this paper, scholars Sara Grimes and Deborah Fields argue that these shifts in usage and public discussion demand a better understanding of the ways that social networking sites mediate kids' socializing and the opportunities and limits they place on kids' participation, particularly for young children.

The paper, Kids online: A new research agenda for understanding social networking forums, is a first step to documenting pressing questions about children's involvement online, namely:

° Which children are using social networking forums and what are they doing there?
° What do we know about how online experiences influence children's social, cognitive, and creative development?
° What kind of research do we need to do now, in order to understand more deeply who is going online, what kinds of things they are doing, and what opportunities or challenges are involved?
° And finally, what should designers, educators, and parents be aware of as they navigate these new environments and try to help children make the most of them?

Facebook: One Billion and Counting

via lizteschler.tumblr.com

All Eyes East: Mary Bergstrom on Chinese Youth, Technlology & Social Networking

The rise of China as a world power has been well documented and is nothing short of amazing.

While most people focus their attention and analysis on the political and economic changes taking place in China, very few have taken a look at the generation driving this economic transformation.

Enter Mary Bergstrom, principal of The Bergstrom Group, an insights consultancy that helps companies to leverage trends, develop new products and localize international brands for the Chinese consumer market.

China's youth population is composed of 500 million under the age of 30 and is poised to play an even bigger role in shaping the global economy and impacting youth culture.

The 'new China' is being shaped by a generation that loves exploring new identities online, playing video games and staying connected via social networks. A generation who, at times, also struggles to reconcile the generational values of 'new China' with those held by their parents and grandparents.

Sound familiar?

In her new book, All Eyes East: Lessons From The Front Lines of Marketing to China's Youth, Mary shares her many years of experience and insight studying Chinese youth culture and helping some of the largest companies in the world connect with Chinese youth consumers.

For me, one of the most interesting aspects of All Eyes East, looked at the way Chinese youth use technology, online communities and social networking.

In many ways Chinese youth use of technology mirrors the experience of youth around the world. But as Mary points out, there are some very interesting and uniquely Chinese uses of technology.

Some of the key insights on Chinese youth, technology & virtual communities:

• BlogCN, launched in 2002, became the first free blog service that allowed Chinese youth with a risk-free platform to explore new identities

• Blogging and social networking has allowed Chinese youth to challenge notions about sex, gender and socially acceptable behaviors

• In China, anonymity has led to safe and highly creative collaboration among youth. One key example of this is a meme sparked by Xiao Pang who had his identity borrowed and then reincarnated online where it sparked millions of clicks

• In the 90s, Chinese youth developed a new cyber Martian language that allowed them to  self-select who is 'in' and who is 'out'

• Young Chinese mothers aren't waiting for a product to define or help them manage motherhood. Instead these digitally savvy moms are networking online, protesting brands that abuse their trust and forming parenting groups on social networking site QQ

• It is very popular and common for Chinese youth to create profiles on different social networking sites based on pursing specific interests and testing new identities

• Renren, a popular social networking site, allows couples to create and manage profiles, allowing them to present themselves with others as a team

• Popular poses for profile photos include: two fingers n a "V" gesture, puckering for a kiss and making a heart with their hands. Doing so helps Chinese girls distinguish themselves from the singularity of the masses

Mary has compiled an impressive and unprecedented body of research on doing business in China, its burgeoning youth culture and has provided companies and organizations who want to reach this influential market with a clear roadmap to success.

All Eyes East is a must read for anyone--CEOs, corporate marketing teams and MBA students alike--who wants to do business in China.

Related

• Blog > Bergstrom Group
• Twitter > @Mary Bergstrom
• Twitter > @Bergstrom Group

Global Youth: How Russian Parents View and Capitalize on Digital Media

Have you ever wondered what technology do Russian kids use and when? How parents in Russia view the digital media impact on the child’s development? What role does media play for shared parent-child activity? And how all of this vary with different incomes and city sizes?

Digital trend consultancy Anketki Research has released a new study that looks to answer some of these questions (and more) as well as the current state of rapidly expanded digital media practices among Russian families.

The report provides a wealth of information, stats, facts and insight, associated with children, their parents, Internet and digital devices in Russia. The study was prepared on the basis of the initial survey conducted in March, 2012.

Digital Parenting Russia

Key Insights

• Searching the internet has become the most popular shared activity for high-school children

• Russian fathers show more enthusiasm with digital media usage for children as opposed to Russian mothers, whom prefer traditional media (TV, books, spoken word, music, etc).

• E-books, mobile apps and online games are more frequently used and popular among male parents, who show heightened enthusiasm with digital potential and childhood development.

• Currently, 30 million of Russian inhabitants are under age 19. For every one child in Russia there are 3 adults.

• More than half of all women have only one child. Almost third of the woman have 2 kids. And 9% doesn’t have kids at all.

Infographic: What Happens When You Report Abuse on Facebook?

 

 

 

 

 

 

 

 

View Large

Related: How to Report Suicidal Expressions on Facebook

Infographic: How Millennials Watch TV

 

Source: The Shift To Streaming Happens at Age 18 via ypulse.com

Infographic: What Does Your Online Repuation Say About You?

Consumer Data Privacy research conducted by Microsoft shows that the majority of people don't give much thought to the consequences of their various online activities.

Microsoft commissioned research in Canada, Germany, Ireland, Spain, and the United States, and found that while 91 percent of people have done something to manage their online profile, only 44 percent of adults actively think about the long-term consequences their activities have on their online reputation.

The study also said that less than half of the parents surveyed help their children with managing their online presence and reputations.

 Related Resources

• Take Charge of Your Online Reputation (PDF)

• Own Your Space – An Online Reputation That Counts: A Guide for Teens supplemental chapter (PDF)

• Digital Citizenship (PDF)

• Safer Social Networking (PDF)

• Online Safety Policy Backgrounder (PDF)

• Microsoft & Data Privacy Day: Put Your Best Digital Foot Forward

Trend Watch: Social Profile Pruning

Profile “pruning” is on the rise. Deleting unwanted friends, comments and photo tags grows in popularity.

Over time, as social networking sites have become a mainstream communications channel in everyday life, profile owners have become more active managers of their profiles and the content that is posted by others in their networks.

According to a new Pew Internet study, two-thirds of profile owners (63%) have deleted people from their networks or friend lists, up from 56% in 2009. Another 44% say they have deleted comments that others have made on their profile, up from just 36% two years prior.

And as photo tagging has become more automated on sites like Facebook, users have become more likely to remove their names from photos that were tagged to identify them; 37% of profile owners have done this, up from 30% in 2009.

Deleting social media comments is part of the reputation management work of being a young adult.

All users have become more likely to delete comments on their profiles over time, but this is especially true of young adults.

It is now the case that 56% of social media users ages 18-29 say they have deleted comments that others have made on their profile, compared with 40% of those ages 30-49, 34% of those ages 50-64 and 26% of social media users ages 65 and older.

In contrast to the gender differences with unfriending, male and female social media users are equally as likely to say that they have deleted comments that others have made on their profile (44% of men and women report this).

The task of removing photo tags is also much more common among young adults.

Whether because there are simply more photos being shared or there is more sensitivity to their content, young adult social media users are the most likely age group to report removal of photo tags.

Fully half of young adult social media users (49%) say they have deleted their name from photos that were tagged to identify them.

That compares to 36% of social media users ages 30-49, 22% of those ages 50-64 and only 16% of those ages 65 and older. As with comments, there are no significant gender differences; male and female users are equally likely to delete photo tags (36% vs. 38%).

 

Trend Watch: Speaking the Language and Ministering to the Next Generation

 

Lee Rainie, Director of the Pew Internet and the American Life Project, recently spoke at the annual conference of the National Religious Broadcasters.

 This talk will focus on the media habits of Millennials and GenX and how their patterns of gathering and creating information are different in the digital age. 

Speaking the language of the next generation

View more presentations from Pew Research Center's Internet & American Life Project

Related: Faith, Religion, Community & Gen Y

Survey: 48% of Parents Believe the Internet is a Good Contribution to Their Children’s Lives

 A new online survey conducted by the website ParentPort reveals that, of those parents surveyed whose children watch films at home, 40% had allowed their children to watch a film classified above their age.

 The survey of 1,800 respondents from the UK’s two largest online parenting communities –Mumsnet and Netmums – reveals the challenges and pressures parents face when it comes to keeping the media their children see age-appropriate.

Of those parents surveyed whose children play video games, a quarter (25%) had allowed their children to play games classified above their age.

Furthermore, 16% of parents surveyed said they had bought their children a device or gadget – such as a games console or MP3 player – which they themselves did not fully understand how to use.

Parental supervision

However, the parents surveyed did not just give into their children’s appetite for the media – many also closely supervise what their children see and use.

In fact, 82% of the parents surveyed claimed they always know what films and television programmes their children watch, and 77% said they always or usually know what websites their children visit.

Meanwhile, the survey also uncovers parents’ boundaries when it comes to media, with one in eight of the parents surveyed reporting concern that Christmas presents their child had received were inappropriate for their age.

Some reported being worried their youngsters would have unsupervised access to the internet through smartphones and laptops given as gifts. Others cited well-meaning friends and family overstepping the mark – with examples of pre-teens unwrapping presents of 18-rated video games, and under-tens receiving 12-rated DVDs.

Overall, the parents surveyed recognised the contribution the media makes to their children’s lives. Over half (52%) of the parents surveyed thought films and DVDs generally played a positive role in their children’s lives. Forty-nine per cent cited television as also having a positive effect, and 48% believed the internet also made a good contribution to their children’s lives. (via)