Derek E. Baird, M.Ed.

Trend Watch: Welcome to Social Entertainment

 

Three trends are having a key impact in how consumers are using the internet: the rise of the 'packaged internet', with access through apps rather than browsers; an explosion of professional content and real-time social all contributing to what GlobalWebIndex founder Tom Smith sees as the rise of the social entertainment age.

 According to Smith, 'The open browser-based internet has failed to create the economics to deliver professional media business online, as advertising could not demand the premiums needed and consumers are unwilling to pay for content delivered through a browser.'

GlobalWebIndex's free report analyses the current situation and considers the implications for professional media, content producers and brands.

Welcome to Social Entertainment - Annual Report 2011

View more presentations from Tom Smith

Real-time social

The report identifies that a shift is currently taking place from blogs and forums to real-time sharing such as status updates and tweets, with 10% of internet users around the world updating their status daily. 'This radically changes the impact of social media, primarily creating an ongoing shared agenda and conversation towards reacting or interacting with live events and discourse.'

The rise of the packaged-internet

Mobile apps, tablets, e-readers, internet-connected TVs and gaming / video platforms are all contributing to the deterioration of the internet as a single entity. Mobile, in particular, has contributed to social entertainment, with over 17% of people surveyed having watched TV in the last month via their mobile, and 26% had watched an on-demand video via mobile phone.

Professional content explosion

The fastest growing motivations for using the internet identified by the survey were 'finding TV / films', 'finding music' and 'entertainment'. The survey also found that the prime motivation for 16-24 year olds to engage with brands is to entertain them (66%). GlobalWebIndex interprets this as a 'clear indication of the need for brands to adopt the position of content creator'. (via)

Related Links

• Gen Y, Social TV and Multiplatform Media Consumption
• Study Reveals Shift as Social Networks Become "Social Entertainment
• MTV Turns To Twitter And Facebook To Power New Flagship Show
• eGuides TV Web Extensions
• Bravo Virtual Season Finale Party a Big Hit with Viewers
• Report: Gen Y Wants TV to Get More Social
• I Want My Twitter TV?

Ryan Seacrest Makes First-Ever Radio Partnership With GetGlue

via www.hollywoodreporter.com

American Idol host and cross-platform entertainment producer, Ryan Seacrest​, has moved into uncharted territory with his new deal with social media company, GetGlue.

The deal will allow fans of his radio show, On Air with Ryan Seacrest, the ability to check in to the show on the GetGlue social network. This is the first time radio listeners will be able to do so on the network.

When listeners check in, they’ll receive exclusive stickers. The more one checks in, the higher in the rankings they’ll get. For example, one starts as a listener, but can earn the title of correspondent, producer and then co-host the more one checks in while listening to the show.

Related: Gen Y, Social TV and Multiplatform Media Consumption

Infographic: Top 10 TV Shows on GetGlue in 2011

I Want My (Social) MTV: 'WatchWith' Social TV App Connects Friends, Cast & Social Networks

Sick of watching "Jersey Shore" by yourself? Tired of your boo snoring their way through your hilarious "Real World" commentary? Download MTV's new iPhone and iPad app WatchWith now — your new Social TV watching partner.

Check it out:

• WatchWith acts as a DVR for social commentary, recording the best, most relevant comments and delivering them real-time — your Facebook and Twitter friends and followers obviously get top billing.

• WatchWith serves up cast commentary, too. (You know you want Snooki's take on the latest Meatball drama.)

• The app is so smart it knows your timezone, dishing out exclusive content to the timeline of your show.

• Let's say you watch an episode on demand and miss out on the live conversation. Don't worry, WatchWith can sync the episode with the comments.

• Oh you want more? It's got hilarious trivia, bonus clips, the newest pics, blog posts and more.

Did I mention it's free? Download it now on iTunes »

Trend Watch: Twitter, Facebook and Social TV

Twitter Embraces Its Social Role in TV: Like so many other things that the Twitter community has established on its own (hashtags and retweets, for example), the company is now fully embracing the role it plays in supplementing the TV-watching experience of millions of people. [RRW]

Social Media and TV - Who's Talking, When and What About? : Social media continues to influence how consumers interact with brands and share content every day. Increasingly, TV viewers leverage social media as a platform to talk about and engage with TV content.

These conversations are not only opening new channels for consumer engagement with their favorite TV shows and fellow fans alike, but also are providing insight into which viewers are driving the conversations and when. [Nielson Wire]

Yahoo's IntoNow Provides Signs of Life for The Premier Digital Media Company: Yahoo! is known for acquiring startups and letting them languish. But IntoNow cranked out a whole new product--and a possible game-changer for the TV industry--in six months. Is this the beginning of something new? [Fast Company] Get the free IntoNow App on iTunes

MTV Exec: Social is a New Programming Platform: Many people are talking about how TV networks can leverage the power of social networks to help build their show audiences. But they may be missing the point. According to Dermot McCormack, EVP of Digital Media for MTV, social networks aren’t just for announcing when the next episode of Jersey Shore airs, but a whole new platform for media creation and distribution. [GigOM]

TV Isn't What it Used to Be: According to a recent Ypulse report, only 28% of students say they can’t live without TV (referring to traditional viewing), compared to 83% who can’t imagine life without music. Some students even prefer streaming video to traditional TV viewing; after all, it gives them what they want when they want it. What’s a TV company to do? [MediaPost]

In the U.S., Tablets are TV Buddies: The Nielsen Company​’s most recent research on mobile connected devices sheds new light on how consumers are using their tablets, eReaders and smartphones – and where they are using them, too. [Nielson Wire]

Multask Mania | Viewers Watch TV, Discuss on Social Sites: Almost 40% of TV viewers are discussing TV shows on social media sites, with almost three-quarters of TV viewers with broadband access, generally using the Internet at same time, per U.K.-based Ovum, a business/technology research firm. [MediaPost]

What's the Future of Social TV Look Like?: Real-time entertainment is what people are looking for–we always want something fresh to keep us up to date.  But with this demand for real-time entertainment, how has it affected traditional TV? [Silicon Angle]

The Future of TV, From Apple to ZeeBox: “The future of TV” has become a buzzword over the last few years – but what if it was time to stop talking about it and acknowledge that the future has already arrived? [TNW]

Barking Robot > Category > Social TV

Reality TV Tip Sheet for Parents

Research conducted by the Girl Scout Research Institute, Real to Me: Girls and Reality TV, found that tween and teen girls who regularly view reality TV accept and expect a higher level of drama, aggression, and bullying in their own lives, and measure their worth primarily by their physical appearance.

The big take away here is that parents need to be more involved and aware of the media--TV, web and social--that their kids (both girls and boys) are consuming on a daily basis.

The Girl Scout Institute has put together a great handout for parents to help them get the conversation started. And it wouldn't hurt to have your son's involved in the conversation as well.

Real to Me: Reality TV Tip Sheet for Parents

Is YouTube the New Cable TV?

A little over a year ago Google, with much fanfare, launched Google TV. Unfortunately, things didn't quite pan out as well as Google or its partners (Sony, Logitech and Intel) had hoped.

Even an infusion of pop culture icon Kevin Bacon couldn't rescue Google TV.

However, big changes are underway at the Googleplex that Google hopes will change the fortunes of of the struggling service.

Google TV, Take Two

According to an article in Business Insider, the first big change to the service is that "Google TV will present all content in one interface regardless of source -- when you look for comedy shows or movies, for instance, you get your cable shows, Netflix rentals, and (critically) YouTube videos all arranged next to one another." 

This move is part of Google’s plans to transform YouTube into more of a “leanback” experience, make TV more social and challenge the dominance of traditional broadcast and cable television providers.

YouTube, The New Cable TV

In addition, Google announced that YouTube would partner with dozens of content creators to bring quality original programming to the platform. 

Demonstrating the wide range of channels that will be rolling out over the next several months, the well-known names participating as creators include Madonna, Jay-Z, Amy Poehler, Rainn Wilson, Shaquille O’Neal, Sofia Vergara, Tony Hawk and Ashton Kutcher.

To aid YouTube viewers with discovery, the channels will be grouped into topic categories such as pop culture, sports, music, health and fitness, animals, and domestic design, as well as categories organized by demographics like age range and ethnic identity.

That's my two cents. So what do you think? Is this new and improved YouTube content experience a threat to cable TV?

Trend Watch: YouTube Beats out Facebook as Top Youth Social Media Brand

A new Harris poll says that YouTube is the top social media brand among America's youth.

The video site beat Facebook as Social Media Brand of the Year in the 13- to 24-year-old age range, according to the 2012 Harris Poll Youth EquiTrend study.

In terms of YouTube’s popularity, other studies have shown that more than 2 billion videos are played every day on the vide-sharing site and that YouTube mobile receives more than 100 million views daily.

The study sought to benchmark the brands that America’s youth prefers by evaluating familiarity, quality, and purchase consideration. More than 5,000 Americans, ages eight to 24, took part in the study. [Via PR Daily]

Related: YouTube Pictures Teachers and Students Using More Video in the Classroom

Trend Watch: When Television Meets Tablet Computers [VIDEO]

What will happen when television meets tablet computers?

SuomiTV and Nordkapp have explored the future of television and created a concept to illustrate the direction where we expect TV watching to evolve in the near future.

Pretty cool stuff.

 

(Sorta) Related: Facebook Now Outranks Television in the UK [Infographic]

Warner Brothers Teams Up with Facebook to Launch Social TV Series 'Aim High'

An upcoming Warner Brothers series about a high-school spy, played by Twilight star Jackson Rathbone, will pull fans into the show through a clever Facebook integration that allows viewers to have their Facebook profile information, pictures and music incorporated in the show.

"Aim High," will debut on October 18 on Facebook and will run for six episodes.

Gimmick? Or brilliant? What do you think?

Related: USA's 'Psych' Social TV Campaign Scores With Fans

Infographic: Twitter Famous (63rd Prime Time Emmy Awards Edition)

With the 63rd Primetime Emmy® Awards just a mere 10 days away, here's a infographic documenting who the most popular Emmy nominees are on Twitter (by sheer number of followers).

Pass it along and show your friends who's buzzing the loudest in Tinseltown. [View Large]

Related Infographic: What Jobs Do Characters of Emmy Nominees Hold Down?

From 'We' to 'Me': The Rise of Fame in Kids TV Programming and Pop Culture

Researchers at UCLA Children’s Digital Media Center have conducted a study that looked at the most popular TV programming for kids 9 to twelve between 1967 and 2007 to look for changes in the values that the shows promote.

The results, for anyone who's watched TV lately, shouldn't be too shocking.

The authors conclusion? The study found that in the 1960's the the value of community and kindness were the primary message of programming for 9-11 year olds. In one decade, from 1997 to 2007, fame leapt from #15 to #1 in importance, out of a list of 16 values.

“Preteens are at the age when they want to be popular and liked just like the famous teenagers they see on TV and the Internet. With Internet celebrities and reality TV stars everywhere, the pathway for nearly anyone to become famous, without a connection to hard work and skill, may seem easier than ever.”

Before we start placing the blame at the feet of Hannah Montana, Justin Bieber, Selena Gomez or other tween stars, it should be noted that not a single tween was surveyed for this study. Instead, they interviewed adults who grew up during the particular decades included in the study.

Moreover, they also discuss--and this is important--how kids today are more attuned to values such as fame than kids in the 1970s and 1980s. The bottom line?

Parents need to do some co-watching of shows that are aimed at the pre-teen (and teen!) demographic to see what values are being conveyed. Talk to your kids. Ask them what they are thinking so you can help steer them toward more grounded and realistic outlook on life.

That's my two cents, what's yours?

You can read the entire study, The Rise of Fame: An Historical Content Analysis, in the Journal of CyberPsychology.

 

Trend Watch: TV Gets Social [VIDEO]

 

During Nielsen’s Consumer 360, Nielsen’s Jon Gibs discussed how TV viewers engage with social media and television and how it’s creating a new type of “co-viewing.”

Related: Study Reveals Shift as Social Networking Becomes 'Social Entertainment'

Infographic: Facebook Now Outranks Television in the UK

According to a survey conducted by eXpansys, UK residents spend an average of two and a half hours using Facebook every day, compared to just two hours watching TV.

Their nifty infographic shows how the social web continues to chip away at the UK TV viewing audience.

View Large

Related Links

• TV Ownership Drops for the First Time Since 1992
• Gen Y, Social TV and Multiplatform Media Consumption
• MTV Turns To Twitter And Facebook To Power New Flagship Show
• eGuides TV Web Extensions
• Bravo Virtual Season Finale Party a Big Hit with Viewers
• Report: Gen Y Wants TV to Get More Social
• I Want My Twitter TV?

Oscar 'All Access Pass' Gives Viewers A Rare Peek Behind the Scenes Look at Hollywood's Biggest Night

Here in SoCal, we have five seasons: Spring, Summer, Winter, Fall and Award Season. The grand finale of 'Award Season' are the Academy Awards.

This year the ceremony takes place on February 27, 2011 at the Kodak Theatre and will be hosted by Gen Y stars James Franco and Anne Hathaway.

It's been a rough couple years for the annual telecast with ratings taking a bit of a hit---especially among Millennials. However, last year the Academy Awards made a concerted effort to attract youth to the show and it paid off with a 14% boost to Oscar TV ratings among 18-49 year olds.

The 2010 Oscars youth strategy included a more social media experience, the inclusion of teen friendly stars like Miley Cyrus, Zac Effron and Taylor Lautner as presenters, two original Oscars web series (Behind the Dress & The Road to the Oscars), extra video features and live streaming of the Red Carpet arrivals.

 

This year The Academy of Motion Picture Art & Sciences is once again rolling out the red carpet in a bid to attract a more youthful and technically savvy demographic with a new interactive technology that gives online Oscar fans the ultimate insider's view of Hollywood's biggest night.

The new premium feature is called Oscar All Access, and gives fans an insider’s view of the evening from the Red Carpet all the way through the Governor’s Ball.

Members (signing up is $4.99) actually will have the ability to control their own experience using the groundbreaking “360 cam” technology to control multiple cameras along the Red Carpet, at the Awards show, and afterwards at the Governor’s Ball.

 

In addition to Oscar All Access experience, the Academy also has an official Backstage Pass iPhone and iPad App that allow you to have a more interactive social entertainment experience with the Academy Awards show. Hopefully next year they will expand the Backstage Pass to include all types of Android mobile devices.

It's great to see The Academy embracing new media and providing fans with a more interactive experience. Last year was a step in the right direction and hopefully their social TV friendly approach will pay off in big ratings boost among younger and tech savvy demographic groups.

You can also connect with the Oscars on Twitter, Facebook and YouTube.

P.S. As long as I have your attention, if you haven't already--go see Oscar host James Franco in his Oscar nominated role for the film 127 Hours. The story, the acting, the cinematography are amazing. Go James! Go Danny Boyle!