Derek E. Baird, M.Ed.: infographic

11 August 2018

Infographic: Gen Z and the Future of TV

Gen Z is the first generation that has had access to on-demand television content for a majority of their lives. Yet, questions still remain around how these digital natives actually consume content, as well as what their attitudes are towards video advertising in comparison to Generation X and Millennials. That is until now.

In a quest to better understand Generation Z, Hulu partnered with Tremor Video to survey over a thousand respondents ages 14-50 on their TV and SVOD consumption habits and digital video advertising preferences.

And, with the help of the Center of Generational Kinetics, the results provide a window into the variance in behaviors and preferences across three generations – Gen X, Millennials, and Gen Z.

From binge-watching, to using TV as a social capital, the future of TV is intertwined across a range of Gen Z preferences and behaviors.

Here's some of the key findings from the Hulu Insights team:

70% of Gen Z respondents equate “watching TV” with watching via an online source.
Gen Z is less likely to actively avoid watching advertising and over 50% said they don’t mind or actually enjoy watching TV ads.
60% of Gen Z respondents prefer to “binge” a show, watching multiple episodes at a time – compared to only 40% of Gen X.
Gen Z is driven by a need to be “in the know” about TV in order to be part of the social conversation. 20% have posted about a show… without actually watching it!

Related

Photo Credit: Victoria Heath on Unsplash

Posted by Derek E. Baird, M.Ed. on 11 August 2018 | Permalink | 0 Comments

22 February 2018

Infographic: What Parents & Teachers Need to Know About Virtual Reality

Related

Posted by Derek E. Baird, M.Ed. on 22 February 2018 | Permalink | 0 Comments

19 March 2014

Content Marketing for Teen Audiences: Pinterest vs. Tumblr [INFOGRAPHIC]

"Want to know, which visual-centric social media is best for your content - Pinterest (an online scrapbooking site) or Tumblr (a micro-blogging platform)?

Well, this all depends on the type of content you will continually be sharing, your target audience and your established following on each network. No surprise here that teens love Tumblr.

Here are a few question to ask yourself and answers to help you decide which network will work best for your visual-content."

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Posted by Derek E. Baird, M.Ed. on 19 March 2014 | Permalink | 0 Comments

24 October 2013

ZABRA #BeCyberAware Twitter Chat: Social Media and Digital Parenting Resource List

One of the things I enjoy most about my work is having the opportunity to talk with parents, educators and brands to dispel some of the myths or fears around teen use of social media.

Tonight I’m going to be participating in a digital parenting Twitter chat hosted by Zabra that will be moderated by Josh Shipp.

The event starts at 7pm EST and you can participate through the hashtag #BeCyberAware. I hope you’ll join us for a lively and informative discussion.

No matter the audience, my message is pretty consistent: Don't panic! I'm frequently asked to share some of my favorite digital teens & parenting links, tips and other resources.

So here we go! I've sorted through my bookmarks and tweets and put together this (hopefully) handy handout. Feel free to tweet it or share it with anyone you think would find it helpful.

.:SOCIAL MEDIA & TEENS RESOURCES:.

Cyberbullying: A Sociological Approach http://www.debaird.net/blendededunet/2013/04/cyberbullying-a-sociological-approach.html

Young Adults Communication on Social Media
http://www.scribd.com/doc/31555455/Young-Adults-Communication-on-Social-Networking-Websites

INFOGRAPHIC: Golden Rules for Social Media Use by Teens http://www.debaird.net/blendededunet/2013/07/infographic-golden-rules-for-social-media-use-by-teens.html

INFOGRAPHIC: Tumblr, Facebook, Twitter, Instagram & Snapchat –How Teens Use Social Media http://www.businessinsider.com/infographic-how-facebook-could-be-unraveled-by-mobile-first-teens-2013-4

Southern Poverty Law Center | There Are No Bullies http://www.tolerance.org/magazine/number-45-fall-2013/there-are-no-bullies

Southern Poverty Law Center | Bullying Quiz http://www.tolerance.org/lesson/bullying-quiz

Facebook Lets Teens Post Publicly: Why That's a Good Thing http://huff.to/19QNvvK

Digital Citizenship Includes Rights as Well as Responsibilities http://huff.to/9JoWlm

Beware of the Internet Safety Industrial Complex http://www.connectsafely.org/beware-internet-safety-industrial-complex/

INFOGRAPHIC: How Millennials Are Using Social Media for Good http://www.debaird.net/blendededunet/2013/10/infographic-millennials-use-social-media-for-good.html

INFOGRAPHIC: Teens, Social Media & Privacy http://www.debaird.net/blendededunet/2013/05/infographic-teens-social-media-and-privacy.html

Alert: Your SnapChat Photos Aren’t So Secret http://www.businessinsider.com/alert-your-secret-snapchat-relationships-arent-so-secret-2013-9

.: FACEBOOK RESOURCES:.

Facebook for Educators & Community Leaders Guide http://www.debaird.net/blendededunet/2013/10/facebook-for-educators-and-youth-community-workers-guide.html

Facebook for Educators Handouts
http://www.scribd.com/collections/2978485/Facebook-101

Facebook 101: Digital Citizenship
http://www.scribd.com/doc/66447985/Facebook-101-Digital-Citizenship

It’s Always Sunny on Facebook
http://www.huffingtonpost.com/cat-del-valle-castellanos/its-always-sunny-on-faceb_b_4150090.html?

.: RESOURCES FOR YOUTH IN CRISIS:.

The CDC reports that 60 percent of high school students claim that they have though about committing suicide, and around nine percent of them say that they have tried killing themselves at least once.

Whatever the causes of teen suicide, it is important to note that the pressures of teenage living can lead to suicide. According to the National Conference of State Legislatures (NCSL):

19.3 percent of high school students have seriously considered killing themselves.
14.5 percent of high school students made actual plans for committing suicide,
900,000 youth planned their suicides during an episode of major depression.

Many times parents may not know that their child is suffering from depression or suicidal thoughts. There are so many resources available for teens in crisis. Here are some organizations leading the charge to help teens in crisis.

It's important to have the discussion with your kids to let them know if they or one of their friends are suffering from depression or threatening to harm themselves they need to immediately tell an adult, teacher or direct them to one of these crisis providers. If they feel there is an eminent threat, call 911.

Facebook 101: How To Report Suicidal Intentions http://www.scribd.com/doc/75718714/Facebook-101-How-to-Report-Suicidal-Expressions

Crisis Text Line: Get Help Now http://www.crisistextline.org/get-help-now/

ReachOut USA http://us.reachout.com/

Trevor Project: Warning Signs of Suicide http://www.thetrevorproject.org/pages/warning-signs

Trevor Project: Get Help Now http://www.thetrevorproject.org/pages/get-help-now

To Write Love on Her Arms: Get Help Now http://twloha.com/find-help

.: RESOURCES ON TV & OTHER MEDIA:.

Real to Me: Girls and Reality TV http://www.debaird.net/blendededunet/2011/11/real-to-me-girls-and-reality-tv.html

Reality TV Tip Sheet for Parents http://www.debaird.net/blendededunet/2011/11/real-to-me-reality-tv-tip-sheet-for-parents.html

What Pop Culture is Teaching Your Boys About Masculinity http://www.blogtalkradio.com/progressive-parenting/2011/04/19/what-pop-culture-is-teaching-your-boys-about-masculinity

Boys, the Media and Body Image: An Open Letter to The Ellen Show http://www.debaird.net/blendededunet/2011/04/media-boys-body-image-pop-culture-an-open-letter-to-the-ellen-show.html

.:DIGITAL PARENTING RESOURCES:.

Parents Guide to Facebook
http://www.debaird.net/blendededunet/2010/11/a-parents-guide-to-facebook.html

48% of Parents Believe the Internet is a Good Contribution to Their Children’s Lives http://www.debaird.net/blendededunet/2012/02/survey-48-of-parents-believe-the-internet-is-a-good-contribution-to-their-childrens-lives.html

Social Networking Tips for Parents http://www.debaird.net/blendededunet/2010/10/social-networking-facebook-privacy-tips-for-parents.html

Empowering Parents Through Technology http://www.debaird.net/blendededunet/2010/09/research-empowering-parents-through-technology.html

Facebook Security and Safety Resources for Parents http://www.debaird.net/blendededunet/2010/04/facebook-security-and-safety-resources-for-parents-teachers-teens.html

Facebook for Parents http://www.facebookforparents.org/

Connecting with the Facebook Parenting Duo
https://www.facebook.com/notes/facebook/connecting-with-bj-fogg-and-linda-fogg-phillips-the-facebook-parenting-duo/96616137130

Why Anti-Bullying Programs Are Failing http://www.debaird.net/blendededunet/2013/02/why-anti-bullying-programs-are-failing-brooks-gibbs.html

INFOGRAPHIC: School Bullying http://www.debaird.net/blendededunet/2012/01/infographic-school-bullying.html

What Parents Need to Know About Ask.fm & Kik http://shine.yahoo.com/parenting/parents-know-ask-fm-kik-144900812.html

Posted by Derek E. Baird, M.Ed. on 24 October 2013 | Permalink | 0 Comments

12 October 2013

Study: Tweets Can Cause a Significant Increase in Viewership [INFOGRAPHIC]

Nielsen has released its Twitter TV ratings, showing that there has been a 38 percent increase in tweets about TV in the US over the last year — from 190 million in Q2 2012 to 263 million in Q2 2013.

The number of Twitter TV authors in the US has also risen 24 percent, from 15 million to 19 million in the same period.

At first glance, the data also shows that the Twitter audience for an average TV episode is 50 times larger than the number of authors who are tweeting.

This means that if 2,000 people are tweeting about a TV show, 100,000 people are seeing those tweets, Social Guide – part of NM Incite, a joint venture between Nielsen and McKinsey — explains.

As Twitter inches closer to its IPO, TV will be a huge part of what it does to appeal to advertisers and in turn, investors. In August, a new study from Nielsen concluded that tweets can cause a “significant increase” in viewership of broadcast TV programs 29 percent of the time.

Here’s an infographic that Social Guide has published. (via)

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Posted by Derek E. Baird, M.Ed. on 12 October 2013 | Permalink | 0 Comments

02 October 2013

INFOGRAPHIC: How Millennials Use Technology & Social Media for Good

We’re all familiar with the negative stereotypes associated with young adults and technology. But did you know they're actually using their devices to make a difference?

View LARGE

Posted by Derek E. Baird, M.Ed. on 02 October 2013 | Permalink | 0 Comments

03 July 2013

Infographic: Golden Rules for Social Media Use by Teens

The British Council is marking Social Media Day 2013 with a set of five golden rules to help parents and educators keep kids safe on social media.

Every year the British Council engages directly with up to two million children globally, and seven million indirectly through teaching, exams, programmes, and projects. The organisation is committed to keeping children safe and protecting them from all forms of harm and abuse.

Posted by Derek E. Baird, M.Ed. on 03 July 2013 | Permalink | 0 Comments

21 June 2013

Infographic: The epidemic of stress in college students

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Posted by Derek E. Baird, M.Ed. on 21 June 2013 | Permalink | 0 Comments

13 June 2013

Infographic: 7 Types of Social Media Fans

U.S. consumers spend an average of 37 minutes a day on social media sites, according to eMarketer, and much of that activity involves brands and products. Consumers do everything from follow brand pages looking for deals to sharing their positive and negative experiences with the world.

It’s critical for marketers to understand as much as they can about these social media consumers. This week’s infographic breaks them down into seven major types, gives insights into their thinking and behavior, and shares tips on how to market effectively to each group.

Here are some of the stats on social media users:

70% trust brand/product recommendations from friends
49% follow brand pages for deals, specials and promotions
45% are likely to share negative experiences with brands/products on social media
42% who contact brands on social media expect a response within an hour

Source: Yahoo! Advertising Blog

Posted by Derek E. Baird, M.Ed. on 13 June 2013 | Permalink | 0 Comments

21 May 2013

Infographic: Teens, Social Media, and Privacy

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Posted by Derek E. Baird, M.Ed. on 21 May 2013 | Permalink | 0 Comments

05 October 2012

Infographic: 60% of Students Wouldn't Attend A School Without Free WiFi

Via: Online Colleges Guide

Posted by Derek E. Baird, M.Ed. on 05 October 2012 | Permalink | 0 Comments

20 June 2012

Infographic: What Happens When You Report Abuse on Facebook?

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Posted by Derek E. Baird, M.Ed. on 20 June 2012 | Permalink | 0 Comments

19 April 2012

Infographic: How Social Media Will Change the London Olympic Games

via mashable.com

Posted by Derek E. Baird, M.Ed. on 19 April 2012 | Permalink | 0 Comments | TrackBack (0)

07 March 2012

Infographic: What Does Your Online Repuation Say About You?

Consumer Data Privacy research conducted by Microsoft shows that the majority of people don't give much thought to the consequences of their various online activities.

Microsoft commissioned research in Canada, Germany, Ireland, Spain, and the United States, and found that while 91 percent of people have done something to manage their online profile, only 44 percent of adults actively think about the long-term consequences their activities have on their online reputation.

The study also said that less than half of the parents surveyed help their children with managing their online presence and reputations.