Derek E. Baird is a leading kid culture expert, futurist, and author who helps brands, educators, and parents safely connect with kids and teens through culture, media, and technology.
I ran across this really interesting essay over on Medium by Josh Miller, who interviewed his sister on the latest tech and social media trends at her high school.
Josh's findings dovetail with what I've heard in my own interviews with tweens and teens on the hows and why's of their social media habits.
Take a peek into the mind of a teenager on social media to learn what's in (spoiler, not Facebook) and what's hot (rhymes with snap and cat).
Today the White House released a report entitled “15 Economic Facts about Millennials” (pdf). This report takes an early look at this generation’s adult lives so far, including how they are faring in the labor market and how they are organizing their personal lives.
This generation is marked by transformations at nearly every important milestone: from changes in parenting practices and schooling choices, to the condition of the U.S. economy they entered, to their own choices about home and family.
Creativity is one of the most important competencies of the 21st Century. Yet, the puzzling question is how to nurture it? Children are creative from the day they are born and the film describes how to support creativity across cultures.
The content is based on the report, Cultures of Creativity, published by the LEGO Foundation.
Here's the full report by David Gauntlett and Bo Stjerne Thomsen and 20 leading international experts on play, learning and creativity.
In her talk, Ali Carr-Chellman pinpoints three reasons boys are tuning out of school in droves, and lays out her bold plan to re-engage them: bringing their culture into the classroom, with new rules that let boys be boys, and video games that teach as well as entertain.
"Want to know, which visual-centric social media is best for your content - Pinterest (an online scrapbooking site) or Tumblr (a micro-blogging platform)?
Well, this all depends on the type of content you will continually be sharing, your target audience and your established following on each network. No surprise here that teens love Tumblr.
Here are a few question to ask yourself and answers to help you decide which network will work best for your visual-content."
A new global research project conducted by Viacom International Media Networks (VIMN), surveyed over 6,200 kids aged 9-14 across 32 countries--one of the largest studies of its kind.
The “Kids of Today and Tomorrow Truly Global Exploration” study focused on what VIMN valls “last wavers,” or the youngest Millennials, born between 2003 and 2008. The findings point to several key traits that shape these kids’ world views and make them distinct from older members of this generational cohort.
Kids of today and tomorrow are more “we” than “me.”
The youngest Millennials extend their positive spirit to also include a commitment to community and the wider world around them.
88% believe it’s important to help people in the community, with 61% having taken part in an effort to raise money for charity in the past year.
94% believe it’s people’s responsibility to protect the environment.
Advances in digital media play a large part in broadening horizons and inspiring kids to use the power they have at their fingertips in a positive manner:
85% agree “my age group has the potential to change the world for the better.”
71% agree “having access to the internet changes the way I think about the world.”
However, they don’t see this as anything out of the ordinary or think of themselves as “techy”:
2 out of 3 kids think that being connected is as much a part of everyday life as eating and sleeping – it’s simply how life is today. As a consequence of being constantly connected in a fast-moving world, it is natural for them to constantly adapt and be open-minded. They are resilient and life-ready.
Implications:
To reach these confident kids, it is important to communicate with them with a tone of positivity, smart but not cynical humor; and a playful approach, in line with the fun and happiness they seek in life.
Kids respond best to authentic brand messages: they recognize when someone is trying to sell them, so be honest.
It’s important to be both globally and locally relevant.
Kids of today and tomorrow are grounded.
Authenticity is a key value for kids today and they live with their feet firmly on the ground.
94% report wanting to be true to the close circle around them and 93% to be true to themselves. When it comes to the people who inspire them or the people they trust most, it’s all about close family and friends. They might feel inspired by celebrities and sports stars, but they know not to trust them.
49% of the youngest Millennials name a family member as their #1 best friend– rising as high as 90% in Morocco and 87% in Brazil.
Kids of today and tomorrow are confident.
Today’s youngest Millennials are overwhelmingly happy and optimistic.
88% consider themselves very happy, with happiness levels in this age group increasing over last six years.
Spending time with family and friends is the top factor generating happiness in most countries. Young Millennials enjoy doing activities together as a family.
Humor is important to young Millennials, who use it strategically to navigate life: 64% agree “I use humor to help me get my way.”
Happiness outweighs stress by a factor of 3 to 1: while almost 9 in 10 young Millennials describe themselves as very happy, only 24% report high levels of stress, with stress levels falling since 2006.
Kids today are re-calibrating their sense of what it is to be stressed as well as happy: they have grown up in a world of constant change and global economic crisis – for them, this is the norm.
Even in Greece, where the economic crisis is particularly acute, stress levels are only 36%. The highest stress levels among 9-14s are actually in Singapore and China (41% and 39%) – caused almost certainly by the highly pressured education systems in those countries.
In general, the youngest Millennials are characterized by an optimism with which they approach challenges: 90% agree “I can accomplish anything if I work hard enough” and 89% agree “I always try to be positive.”
At the global level, these high levels of happiness, low stress and growing positivity are combining to form a “virtuous circle” of mutual support that helps kids create an overall sense of confidence.
Belief in themselves: 65% believe not only that they are smart but also that they are smarter than other people.
Belief in their future: Despite everything, a large majority (84%) believe they will earn more than their parents
Belief in their generation: This is the winning generation … the expression “#winning” suits them perfectly and is acknowledged by many more 9-14s than by older Millennials (77% vs. 66% of 15-30s)
Belief in their creativity: 89% believe their creativity will help them to keep on winning in a fast-paced world.
Kids of today and tomorrow are simultaneously more and less sheltered.
The difference is very clearly defined: in the real world, they are much more sheltered than in the past, with parents restricting and controlling their interactions with everything. However, given advances in technology and access to a wide range of devices, there is often relatively little protection – kids have unprecedented exposure to global ideas and images.
43% own their own computer/laptop and 28% own a smartphone.
61% have a social media account (and 11 years is the average age for having a first account – despite being below the age threshold set by many social platforms’ Terms & Conditions).
9-14s have 39 online “friends” they have never met (up from five since 2006).
Kids of today and tomorrow are proud to be.
The youngest Millennials are increasingly expressing a sense of affinity with their country. Their sense of national pride is growing stronger and they are more likely than six years ago to believe it’s important to maintain their country’s traditions.
87% agree that they are “proud to be [their ethnicity]” up from 81% in 2006.
79% agree “it’s important to maintain my country’s traditions,” up from 60% in 2006.
At the same time, they are tolerant of other cultures: 74% think it’s great to have people from other countries living in the kid’s country.
Methodology
This VIMN study is based on 6,200 interviews with the 9-14 age group (at the time of research, born 1998-2003, which we have defined as “last wavers” within the Millennial generation) across 32 countries (Brazil, Mexico, Argentina, US, Canada, France, Spain, Italy, Portugal, Greece, UK, Germany, Netherlands, Sweden, Russia, Hungary, Poland, China, Japan, Singapore, Malaysia, Thailand, Philippines, Australia, New Zealand, India, Turkey, Saudi Arabia, Egypt, Morocco, Nigeria and South Africa).
Video is also available in the following languages:
"It's almost too easy to agree with the majority and think, "People are right, technology is destroying the human connection." But I think just the opposite.
Technology brings people together. Shocking, I know? It sounds like some crazy marketing ploy, and many commercials support that. But the fact is, it's the truth.
I can talk to one of my friends in California, Canada or Taiwan with the touch of a button. Technology has helped me forge lifelong connection with people I would have lost touch with ordinarily. I can say I talk to more people now, whether it be through Facebook, texting or tweeting, than I did three years ago. And for the argument that nothing compares to face-to-face conversation?
I'd love to engage and be a part of that, but the fact of the matter is, without Skype or Google Hangouts, I wouldn't be able talk to a large portion of my friends. I'm not trying to advocate for technology to replace all forms of in person conversation, I'm just trying to suggest the stigma attached to it isn't necessarily just."
MTV Insights published an online study on the app Snapchat, surveying millennials ages 15-24 and how they use the photo-messaging app.
Snapchats tend to be selfies or photos of "random" things paired to random captions. Artistic and planned photos are left to Instagram, which is perceived as more "official."
There's etiquette for Snapchats, including how many Snaps are appropriate to send to a crush (no more than five/day) and the acceptable waiting times before opening a Snap.
What people like most about the app is that it's "face-to-face" interaction and snapchat selfies made the surveyed group "feel like you're just talking to someone." However, users say they like the distance to it as well.
It's a really informative piece and well worth a read for anyone who's building products geared towards a youth audience or even parents and youth pastors who want to just decode the hype behind this popular mobile app.
One of the things I enjoy most about my work is having the opportunity to talk with parents, educators and brands to dispel some of the myths or fears around teen use of social media.
Tonight I’m going to be participating in a digital parenting Twitter chat hosted by Zabra that will be moderated by Josh Shipp.
The event starts at 7pm EST and you can participate through the hashtag #BeCyberAware. I hope you’ll join us for a lively and informative discussion.
No matter the audience, my message is pretty consistent: Don't panic! I'm frequently asked to share some of my favorite digital teens & parenting links, tips and other resources.
So here we go! I've sorted through my bookmarks and tweets and put together this (hopefully) handy handout. Feel free to tweet it or share it with anyone you think would find it helpful.
The CDC reports that 60 percent of high school students claim that they have though about committing suicide, and around nine percent of them say that they have tried killing themselves at least once.
Whatever the causes of teen suicide, it is important to note that the pressures of teenage living can lead to suicide. According to the National Conference of State Legislatures (NCSL):
19.3 percent of high school students have seriously considered killing themselves.
14.5 percent of high school students made actual plans for committing suicide,
900,000 youth planned their suicides during an episode of major depression.
Many times parents may not know that their child is suffering from depression or suicidal thoughts. There are so many resources available for teens in crisis. Here are some organizations leading the charge to help teens in crisis.
It's important to have the discussion with your kids to let them know if they or one of their friends are suffering from depression or threatening to harm themselves they need to immediately tell an adult, teacher or direct them to one of these crisis providers. If they feel there is an eminent threat, call 911.
“The jobs outnumber students 3-1 in computer programming, so if we got more students to study this and to major in it, we’d be able to add a half a trillion dollars to the U.S. economy, which is a big deal.”
Kudos to Ryan Seacrest for using his celebrity status---especially among teens---to show the importance of learning how to code. Hopefully this will inspire kids to pursue STEM education courses in school, online or in after-school programs.
In a recent survey, MTV Insights set out to understand the younger end of the Millennial demo, 13-17 year olds, who will soon move into the “sweet spot” of MTV’s core target demographic of 18-24 year olds.
This is a landmark generational study that builds on MTV’s long legacy of deeply understanding their audience, as part of an effort to constantly reinvent ourselves and stay at the bleeding edge of youth culture.
One of the most interesting findings?
Of those who repsonded, 57% reported that they like to take a break from technology to make things with their hands…and 82% agree “when I’m stressed or overwhelmed, I like to stop and just do one thing at a time." As Julia, 17 puts it “When I craft I’m in the zone, it really soothes me."
With social media, crafts & baked goods are granted a “second life" and serve an important function in helping hone one’s personal self-brand. We see teens today even more adept at developing their unique persona from a young age, realizing both the need to stand out to get social media likes and, moreover, showcase a unique side to get noticed in a highly competitive college admission process.
Why are younger Millennials so stressed?
They came of age in an economic downturn, seeing college grads struggling with huge student loan debt and living through a cascade of social media-amplified tragedies like Hurricane Sandy and Sandy Hook. For them, life has always been a 24/7 social media show.
These pragmatic youth are natural preppers in the face of an unpredictable world – whether planning for physically safety in light of violence or prepping for their futures in a more uncertain economic climate.
Accustomed to high school intruder drills, they are always in “exit strategy” mode, withover a third agreeing they “plot out escape plans when in public places, because of events like Sandy Hook.”Although half are scared of violence at school, they seem to have adopted a practical “Keep Calm and Carry On” mentality.
Mono-tasking
YMs are consciously taking time to self-soothe (a classic coping mechanism from hyper-stimulation) disconnect, de-stress, de-stimulate and control inputs. They “mono-task” and focus on immersive hands-on activities like baking, sewing or crafting. They claim their dependence on social media is overrated: one girl says “My parents Facebook more than I do.”
8 in 10 young Millennials agree that “Sometimes I just need to unplug and enjoy the simple things”
82% agree “when I’m stressed or overwhelmed, I like to stop and just do one thing at a time”
57% like to take a break from technology to make things with their hands
54% of 14-17 year old girls say baking makes them feel less anxious
Hyper-Filtering
This is the first generation of “digital latchkey kids.” Though increasingly physically protected by parents, teens’ web behavior is not as closely monitored. But like the Gen X Latchkey Kids who created their own rules and regimes while parents worked, youth today are surprisingly filtering out what’s overwhelming to them online: avoiding certain Youtube videos or sites that they think are gross, inappropriate or disturbing.
They’re slimming down their social networks and finding niche/private places to share in a controlled environment, whether it’s Snapchat or a locked Instagram feed.
Unlike older Millennials who were pioneers in the “Wild West of social media,” today’s teens are “tech homesteaders” – they’re more savvy about how to use the internet, build "gated" groups, "hide in plain view", curate and filter.
The British Council is marking Social Media Day 2013 with a set of five golden rules to help parents and educators keep kids safe on social media.
Every year the British Council engages directly with up to two million children globally, and seven million indirectly through teaching, exams, programmes, and projects. The organisation is committed to keeping children safe and protecting them from all forms of harm and abuse.
Today the Federal Trade Commission (FTC) rolled out the biggest changes to the Childrens Online Privacy Protection Act (COPPA) since its launch in 1998.
For those of you not familiar with the law, COPPA regulates what information and data can be collected on children under 13.
The regulations relate to all aspects of privacy protection and are intended to give parents complete control over their children’s personal information.
The refreshed COPPA rules take effect on July 1, 2013 and focus largely on the explosion of mobile devices, geolocation, mobile photography, social networking and app use by children under the age of 13.
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