Derek E. Baird: Publications

Derek E. Baird > About > Recommendations > Portfolio > Publications

PUBLICATION PROFILES

• Amazon Author Page
• Google Scholar Page
• Youth Pop!
• Virtual Reality Pop Magazine
• KoganPage Author Page > Derek E. Baird
• Medium > Derek E. Baird 

BOOKS

Witt, G. & Baird, D. (2018). The Gen Z Frequency: How Brands Tune In and Build Credibility. Kogan Page. London. United Kingdom.

Witt, G. & Baird, D. (2020). The New Generation of Consumers: Rules of Survival in the Era of Brand Personality. Zhejiang University Press. (Chinese Edition)

SELECTED BOOK CHAPTERS

Walczer, J. & Baird, D. (2020). "Fansens" Are Waving Through A Window: Exploring the Dear Evan Hansen Fan Phenomenon. Journal of Fandom Studies. Vol 8. Issue 2. 

 

Fisher, M. & Baird, D. (2020). Humanizing User Experience Strategies: Utilizing VR, AR, and AI Technologies to Support Gen Z Student Engagement, Self-Learning, and Retention. International Perspectives on the Role of Technology in Humanizing Higher Education. Emerald Publishing, London. United Kingdom. 

Baird, D. & Witt, G. (2017). "How to Reach Tweens: The Pivotal Middle Ground of Gen Z." Motivate Youth, Inc. San Diego, CA. [pdf]

 

Fisher, M. & Baird, D. (2014). "Utilizing Career Pathways, Smart Digital Tools, and Social Technologies for Transforming Student Advising, Enrollment, Retention, and Job Placement." The Review of Public Administration and Management (RPAM). OMCIS Publishing. Foster City, CA. [html]

Baird, D. & Fisher, M. (2013). "User Experience Strategies to Support Engagement in Social Learning Spaces." Social Media Tools and Platforms in Learning Environments. 18th International Education Technology and Social Media 2013 Conference (Hong Kong). Springer Publishing, NYC, NY. 

 

Baird, D. & Fisher, M. (2013). “How Social Design Influences Student Retention and Self-Motivation in Online Learning Environment.” Social Media and the New Academic Environment. IGI Global, Hershey, PA. [html]

 

Phillips, L., Baird, D. & Fogg, B.J. (2011). "Facebook for Educators." Facebook, Inc. [pdf]

Baird, D. & Fisher, M. (2010). "Social Media, Gen Y, and Digital Learning Styles." Social Computing: Concepts, Methodologies, Tools, and Applications. IGI Global, Hershey, PA. [html]

Baird, D. & Fisher, M. (2010). "Case Study: Examining Mobile Technology Usage Among College Students in the USA & Ireland." IADIS Mobile Learning 2010 International Conference. Porto, Portugal.

Baird, D. & Fisher, M. (2009). "Pedagogical Mash-up: Social Media, Gen Y and Digital Learning Styles." International Handbook of Research on New Media Literacy. Idea Publishing, Hershey, PA. [html] [pdf]

Fisher, M. & Baird, D. (2007). "Making mLearning Work: Utilizing Mobile Technology for Active Exploration, Collaboration, Assessment, And Reflection in Higher Education." Journal of Education Technology Systems. White Plains, N.Y. [html] [pdf]
            
Baird, D. & Fisher, M. (2006). "Neomillennial User Experience Design Strategies: Utilizing Social Networking Media to Support 'Always On' Learning Styles." Journal of Education Technology Systems. Volume 34, Number 1 / 2005-2006. White Plains, N.Y. [html] [pdf]
 
Fisher, M. & Baird, D. (2005). "Online Learning Design that Fosters Student Support, Self-Regulation, and Retention." Campus-Wide Information Systems: The International Journal of Information and Learning Technology. Vol. 22. No 2. London, U.K. [html] [pdf]

Baird, D. (2005). "Online Template, User Experience & Design Guide." Kia Motors America. Irvine, CA.

PATENTS

Systems and methods of network processing/creation involving engagement tools, polling, messaging, feedback, and/or other features. 
US 20140330906 A1. [html]

Dynamic trust score for evaluating ongoing online relationships. US 20130227700 A1. Original Assignee: Disney Enterprises. [html] 

SELECTED PRESENTATIONS

Derek Baird (2010). "Facebook and Social Media in Schools." The Afternoon News with Richard Brown on NewsTalk 980 (CJME), Saskatchewan, Canada. Guest Panelist.

Derek Baird (2008). "Learning and Teaching in the Digital Age." Northern Marianas College, Saipan./MA Education Technology. Guest Lecture.

Derek Baird (2007). "Education 2.0: Social Media for Teachers." Yahoo! National Teacher Tour. Presentation. Chicago, IL. NYC, NY. Washington D.C. Austin, TX. San Diego, CA.

Derek Baird (2007). "Don’t Panic!: Demystifying The Digital Lives Of Gen Y." Anti-Defamation League (ADL) CyberSafety Conference. Panel Discussion & Presentation. Fall Conference. San Francisco, CA. [html]

Derek Baird (2007). "Web 2.0 Content Cook-off." National Science Digital Library (NSDL) Conference. Panel Discussion & Presentation. Annual Conference. Washington, D.C.
 
Derek Baird (2006). "FlickrEdu: Using Social Networking and Images in Your Classroom." Yahoo! Teachers of Merit Program. Presentation. Sunnyvale, CA.

Derek Baird (2005). "Using Social Networking Media to Enhance User Experience and Online Learning Communities." Pepperdine University/ MA Education Technology. Guest Lecture, Learning & Curriculum.

Derek Baird & Maryanne Campo (2003). "Teachers and Technology: Strategies & Tips to Utilize Social Networking Technologies in the Blended Classroom." Washington Association for Learning Alternatives (WALA). Presentation, Fall Conference. Spokane, WA.

OTHER WRITINGS

Derek Baird. (2019). "How Brat Captured the Hearts and Eyeballs of Gen Z." Gen Z Pop. 

Derek Baird. (2019). "What Does the California Consumer Privacy Act (CCPA) Mean for Kids?"  [html]

Derek Baird (2019). "Gen Z is Tuning Into the Alexa Frequency." LinkedIn. 

Derek Baird (2018). "Student Perspectives on Virtual Reality (VR) in the Classroom." Virtual Reality Pop. [html]

Derek Baird (2017). "Augmented Reality (AR) Apps for Education." Virtual Reality Pop. [html]

Derek Baird (2017). "How Irish Students Use Oculus Rift VR in the Classroom." Gen Z Pop. [html]

Derek Baird (2007). "Open Educational Resources: Bridging the Digital Content Divide." Didactics World. [html]

Derek Baird (2007). "Digital Pedagogy: Using Social Media to Support Gen Y Learning Styles." Didactics World. [html]

Derek Baird (2007). "Yahoo! For Teachers: Seeding a New Community." Barking Robot Blog. [html]

Derek Baird (2007). "Yahoo! For Teachers: It's About Relationships." Barking Robot Blog. [html]

Derek Baird (2007). "Learning 3.0: Mobile, Mobile, Mobile." Barking Robot Blog. [html]

Derek Baird (2006). "Learning Styles 2.0: Digital, Social and Always-On." Barking Robot Blog.  [html]

Derek Baird (2005). "FlickrEdu: The Promise of Social Networks." TechLearning. [html]

Derek Baird (2005). "Technology Encourages Active Learning." Barking Robot Blog. [html]

 

OTHER ACTIVITIES

National Advisory Board, 2010 Ypulse Youth Marketing Mashup [html]

Advisor, Remind 101. Imagine K12

Advisor, Togetherville. [Acquired by The Walt Disney Company]

Co-Creator, Yahoo! For Teachers [html]

Professional Development Committee, K12 Conference Online 2007 [html]

Educational Advisory Board, Yackpack [html]

Educational Advisory Board, Digital Alliance Foundation [html]

Presentation Peer Review Committee, NECC 2006 [html]