As TV continues to be an increasingly fragmented medium, entertainment brands are struggling to figure out the best way to reach Gen Z audiences. One company, however, seems to have cracked the code.
Brat, the Gen Z-focused digital studio, and network, already has nearly 2.5 million subscribers on its YouTube channel and is capturing the attention of teens and tweens with original scripted content like Chicken Girls.
Read more of my latest piece on Gen Z, Brat and the future of TV over on Gen Z Pop! magazine.