Today my book ‘The GenZ Frequency’, co-written with Gregg L. Witt, was officially published in the UK and the rest of the world by Kogan Page! The book will be published in the US on September 28th!
If I’ve learned anything during the process of writing this book, it’s that Gen Z is going to change the world. Thank you to all the young people who were willing to talk to me during the writing of this book and helping me to tune into the Gen Z frequency.
'The Gen Z Frequency' offers a comprehensive youth marketing guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, connecting with youth culture, engagement strategies and tactics such as social media, experiential, emerging technologies (like AR and VR), kids privacy law, building online communities, edtech and much more.