In addition to the anti-bullying comment filter announced yesterday, Instagram co-founders Kevin Systrom and Mike Krieger announced that they are hosting the first ever #KindnessProm to celebrate young leaders who are inspiring their peers by helping kindness, acceptance and support grow on Instagram and in the world.
The prom is for students and “teen influencers” from around the country. It will be a “totally immersive, Instagrammable experience that focuses on positivity, kindness, giving back and community,” according to the Palm Beach Post. Instead of choosing a prom king and queen, each guest will get a kindness award. Radio Disney Host and DJ Miss Lela Brown will play the music.
One of the teens invited to attend the Instagram Kindness Prom is Kayla Abramowitz, founder of Kayla Cares 4 Kids, a non-profit which supplies DVDs, video games, books, and craft supplies to children’s hospitals.
The Kindness Prom isn’t the first wellbeing initiative from Instagram to focus on teens, bullying, and social media. Last year Instagram launched the Instagram Together campaign which showcased their continued commitment to developing tools that address bullying, mental health, and other topics impacting tweens, teens and young adults.
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