Derek E. Baird is a leading kid culture expert, futurist & author who helps brands, educators & parents connect to kids & teens through culture, social media & technology.
Being the first in your family to attend college is daunting, but rewarding. Follow the journeys of four young people—all first in their families to go to college—as they road-trip across the country to interview inspiring individuals who were also first in their families to pursue higher education.
After gaining wisdom and guidance from trail-blazing leaders—including Anna Maria Chávez, CEO of Girl Scouts of the USA, Grammy Award-winner John Legend, and Starbucks CEO Howard Schultz—the Roadtrippers are emboldened to embrace the opportunities ahead and ask “why shouldn’t I succeed?”
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