Ben J. Pierce (aka "Benny") is a 15-year old singer-songwriter, and YouTuber has won the hearts of many Tumblr and Twitter users with his new video, “Little Game." At the time of this post, Ben's video, "Little Game" has garnered nearly 100,000 views on YouTube.
Fueled by his 20,000 fans, tumblr and Twitter, Ben has stormed the social web with his video that tackles gender roles. Even uber YouTuber Tyler Oakley is impressed with this budding young artists' effort---tweeting out out support for "Little Game."
While adults (aka 'old people') debate the merits of pink LEGO, Barbie and other pink-blue toy hot button issues, Ben has used YouTube to tackle the issue through a Gen Z perspective. And the end result is resonating with lots of tween and teens.
Ben's "Little Game" is part of a larger trend where young YouTubers like Troye Sivan (Becoming You) or Hannah Hart ("Coming Out Chapters") are using videos to promote individuality and positive body images.
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