In his new video, fimmaker Casey Neistat makes the case for Snapchat being the future of social media, but in a fundamentally different way.
It's not like Facebook or MySpace, his argument goes, though it may be their natural evolutionary successor.
Snapchat is different, Neistat (and the gaggle of Snapchat teens he interviews) says, because it actually mirrors the way we interact in the real world.
"Snapchat is great because it's virile and vital. Because it's right now. Because there's no pressure to be produced or fake, because everything disappears in a few seconds anyway." -David Pierce, The Verge
Snapchat is a way to let people live your life with you, a surprisingly close approximation of just running into someone for a few seconds at the store or on the subway platform. Neistat points particularly to Snapchat Stories, the public-facing part of Snapchat, as the feature that made Snapchat really move into the mainstream.
To illustrate the power of Snapchat, Neistat invites Jerome Jarre, the King of Snapchat with 1.2 million follwers, to send a Snap his fans asking them to meet him in Union Square----16 minutes later Jarre racked up 142,000 views on his Snap and several hundred screaming fans actually showed up in person.
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