Business Insider columnist, Caroline Moss, has an interesting piece that explores how teens use Instagram.
It's a pretty spot on case study of how teens use mobile social media apps like Instagram.
Ms. Moss delves into hashtag culture, how teens leverage 'follow for follows' to increase their 'cool factor' and some of the other factors that make it so popular with teens and tweens.
"For a young kid, clout comes in the form of a high number, which makes you look like you're really important. It's a more innocent and more straightforward way about getting the attention they're craving.
There is no subconscious, hidden need to be validated every time a different photo goes up, because regardless of the nature of the content, if a kid has 3,000 followers and follows only 20 people back, they consider themselves to be Instagram-famous and so do their friends.
For the older crowd, we're never sure who really takes home the crowd at the end of the day. Is it the person with the beautiful wedding, the beautiful vacation home, the beautiful engagement ring? Or is it the person who doesn't have an Instagram account?
With kids, it's as simple as a number, and, no matter what, the biggest number wins."
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