MTV Insights published an online study on the app Snapchat, surveying millennials ages 15-24 and how they use the photo-messaging app.
- Snapchats tend to be selfies or photos of "random" things paired to random captions. Artistic and planned photos are left to Instagram, which is perceived as more "official."
- There's etiquette for Snapchats, including how many Snaps are appropriate to send to a crush (no more than five/day) and the acceptable waiting times before opening a Snap.
- What people like most about the app is that it's "face-to-face" interaction and snapchat selfies made the surveyed group "feel like you're just talking to someone." However, users say they like the distance to it as well.
It's a really informative piece and well worth a read for anyone who's building products geared towards a youth audience or even parents and youth pastors who want to just decode the hype behind this popular mobile app.
You can read the entire article over on MTV Insights.