On October 1st, 2013, Californian model Piper Kennedy reluctantly gave her phone number to a Starbucks barista named Brody who had been hitting on her.
The next day, Brody texted her a short video of himself silently smiling and rubbing his right hand on his face with the Drake song “Hold On, We’re Going Home” playing in the background as an attempt to seduce her.
That same day, her friend DJ Ben Roc posted the video to his Instagram account, where it gained more than 1,100 likes in six days.
The hashtag went on to spawn its own Instagram and Twitter accounts, and a YouTube copy of the original video has amassed over 100,000 views in just three days. [via
Related: Guy Sends Girl Unsolicited Spawns Creepiest, Instagram Trend Yet