Trend Watch: Disney's 'Little Mermaid' Second Screen Live iPad Experiment

While broadcasters, social networking and tech start-ups have been experimenting with second screen and other social entertainement experiences, they've been pretty much confined to TV viewing at home through social tv apps (like GetGlue or IntoNow) or social networks (Facebook and Twitter).

Disney aims to change that by bringing an interactive and second screen experience to the movie theatre!

On September 20th, Disney Studios wants you to bring your iPad with you to the special screenings of The Little Mermaid to interact with the film, play games, sing along, find new surprises and compete with other audience members.

 

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