UK teens have a significant presence online and are at the leading edge of many digital behaviors, according to a survey conducted by Research Now and initiated by K&A BrandResearch.
When UK teens go online—whether via PC or mobile—using search engines to seek out information is their No. 1 activity, in line with the ubiquity of this action among older age groups as well.
The next two most popular activities showed the ways in which teens’ digital priorities may somewhat diverge from older consumers.
Just about 80% of UK teens said they went online to visit social networks. And another seven out of 10 used the internet to listen to music. These responses beat out email, watching video and playing games as teens’ primary digital activities.