Consumer Data Privacy research conducted by Microsoft shows that the majority of people don't give much thought to the consequences of their various online activities.
Microsoft commissioned research in Canada, Germany, Ireland, Spain, and the United States, and found that while 91 percent of people have done something to manage their online profile, only 44 percent of adults actively think about the long-term consequences their activities have on their online reputation.
The study also said that less than half of the parents surveyed help their children with managing their online presence and reputations.
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