Today’s parents, academics, policymakers and practitioners are scrambling to keep up with the rapid expansion of media use by children and youth for ever-larger portions of their waking hours.
This report by Sesame Workshop and the Joan Ganz Cooney Center takes a fresh look at data emerging from studies undertaken by Sesame Workshop, independent scholars, foundations, and market researchers on the media habits of young children, who are often overlooked in the public discourse that focuses on tweens.
The report reviews seven recent studies about young children and their ownership and use of media. By focusing on very young children and analyzing multiple studies over time, the report arrives at a new, balanced portrait of children’s media habits.
Always Connected was written by Aviva Lucas Gutnick, Michael Robb, Lori Takeuchi and Jennifer Kotler.