According to consumer insight firm Trendstream and their GlobalWebIndex report, Welcome to Social Entertainment, the old view of text-based social media, once deﬁned by blogs and forums, is being surpassed, moving the impact of social media, from creating content and publishing to sharing other people’s content and ‘live’ opinions about real-world events.
Here are some of the key findings from the TrendStream 2011 Social Entertainment Report:
Social media has reached mass maturity. Today it’s no longer about massive growth but a shift of already active social consumers to ‘real-time’ technologies, such as status updates or tweets.
- The old view of text-based social media, defined by blogs and forums, is being surpassed, moving the impact of social media, from creating content and publishing to sharing other people’s content and ‘live’ opinions about real-world events.
- In short ‘real-time’ is re-orientating consumer from creator to distributor and moving the focus to traditional media and professional content.
The open browser-based web is losing out to packaged internet platforms such as mobile apps, internet connected TVs, tablets, e-readers, pc apps, gaming and video platforms.
- These packaged platforms are re-engineering the internet and destroying the notion of the internet being a singular entity.
- Crucially for the entertainment revolution, they provide professional media with the means to create sustainable internet business models, something the economics of the browser-based web totally failed to enable.
Professional “traditional style” content is now a core part of the consumer online experience.
- Internet platforms, for hundreds of millions of consumers, are increasingly the entertainment platform of choice. This is due to continual growth of professional content in video sites (legal and illegal), the rise of ‘real-time’, and the growth of packaged platforms.