I've been doing some research on Chinese youth culture and their use of technology, mobile phones & social networking for a book chapter I'm working on and thought I'd share some of my research.
The following sites and articles have provided me with a pretty good insight into what it means to be a Chinese Millennial.
China's Top 4 Social Networks: There is no single dominant network, no Facebook for all of China. The actual Facebook.com is blocked by government censors (Chinese sites all obediently and quickly remove “objectionable” content). No single social network will conquer the China market in the immediate future, least of all a foreign one. [China Social Games]
Digital Confucius Introduces Chinese Students to Liberal Arts at Yale and Beyond: Hundreds of thousands of young Chinese are joining a new craze: auditing American university courses available online. Of most interest: topics like happiness and justice. [CS Monitor]
China's New Culture of Cool: China’s 1.3 billion citizens—particularly the 640 million who are under age 30—are becoming a world force. However, China is not a monolithic culture.
Though deeply rooted in native traditions, its contemporary marketplace is eclectic, combining regional styles with elements borrowed from foreign cultures.
And, it is evolving at a remarkable pace. To succeed in this dynamic emerging market, smart businesses need to understand its driving influences—especially its urban youth. [Cheskin Added Value]
Mobile Youth Trends | China 2010: The Mobile Youth Trends China 2010 Report provides marketing and product managers an overview of both the quantitative and qualitative state of play with young mobile customers (aged 5-29). [MobileYouth]
China Internet Status Report 2010: The latest report on China Internet is ready, which is based on CNNIC data. [China Internet Watch]
China Internet Network Information Center: China Internet Network Information Center (CNNIC), the state network information center of China, was founded as a non-profit organization on Jun. 3rd 1997.
Enovate: In short, we’re a Shanghai-based insights and design agency. We combine on-the-ground research and an experienced strategy team, to arrive at innovative solutions to China’s youth market. We work with a wide range of client to build meaningful relationships with Chinese youth.
A Look at China's 240 million mobile youth: China’s legion of 240 million mobile owners under 30 yrs old has a significant bearing on the shape of the mobile phone industry and we’re fortunate to have Jesse Hu in the region to do our on-the-street research for us down in Shenzhen city. [Mobile Youth]
Infographic: Social Media Equivalents in China
Image Credit: Enovate
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