- A 2008 report by the Pew Hispanic Center forecast that "the Latino population, already the nation's largest minority group, will triple in size and will account for most of the nation's population growth from 2005 through 2050. Hispanics will make up 29% of the U.S. population in 2050, compared with 14% in 2005";
- According to Internet World Stats, Latin America (28%) has the highest rate of Internet penetration. The world average is 23.5%;
- The most wired Latin American countries are Brazil (67%), Mexico (23%) and Argentina (20%);
Hispanic Youth Marketing
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- Research conducted by U.S.-based Bromley Communications finds that the Hispanic Latina is quickly replacing Anglo moms as the dominant consumer target from now to 2050;
- Hispanic trends firm Packaged Facts reports that Gen-Y Hispanics (ages 18-29) Gen-X Hispanics (ages 30-44) are particularly influential, because they control more than 60% of all Hispanic buying power;
- U.S. Hispanic mobile consumers have a subscriber growth rate two to three times that of the overall U.S. teen market;
- Hispanic teens aged 12-17 represent 2.5 million subscribers. By the age of 15, penetration of wireless services among US Hispanic teens is 64% - by the age of 17, the penetration rate rises to 78%;
- According to Politico.com, in the 2008 election 76% of young Hispanic voters preferred Obama, compared to 67% of the overall Hispanic vote. That marks a 14-point rise in young Hispanic support for the Democratic candidate since the previous election, and a 10-point improvement with the Hispanic population overall.
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