Let's face it. The shift away from traditional broadcast media to the web isn't the only sign that social media is here to stay. Consider the changes in content development and distribution, audience measurement models and advertising.
As more and more people get iPads and other devices that allow them to sit on the couch and socialize with friends while watching their favorite TV shows, traditional broadcast media outlets will have to find new and interesting ways to connect viewers to their programming.
As we look to the future of TV, consumers can expect more interactivity, personalization and portability that allow viewers to easily consume TV entertainment on devices other than the idiot box in their living room. The implication of these changes is so strong that its time to begin considering the future of TV.