NBC Turns Television into a Social Media Game: The endeavor is a network-wide initiative designed to leverage the
presence of show fans on social networks and incentivize them with
points for engaging with content — i.e. watching videos on NBC.com, Liking
shows, chatting and recruiting friends.
Points can be redeemed for goodies like NBC merchandise, show previews, virtual goods, badges and sweepstakes entries. [Mashable]
Creating a Content Driven Community: When you create a content-driven community, don't forget to set measurable goals, establish meaningful benchmarks, evaluate results, and document what moves the needle for the business. Every business already has an organic community: its employees, partners, and, depending on its degree of involvement, its customers. [Conversation Agent]
Will.I.Am: "The Music Industry is Gone": “The band of the future is not going to be a singer, a guitarist and a bass player. It will be a singer, a guitarist, a bass player and a code writer – the guy who does apps, computer animation. That is a group. It is going to be about self-contained content-providers.” [Harlem Loves]Guide to Google TV's Ecosystem [TechCrunch] | What We Know So Far About Google TV [Search Engine Land]| Google TV Has Arrived [Mashable] | Here's What Google TV Looks Like [BI] | Google TV Explained [Logitech]
Overwhelmed? Welcome the Age of Curation: Still don’t believe we live in the Age of Curation, of which the iPad is just a recent manifestation? Go save everything you run across to read later using Instapaper, even from your Twitter and newsreader feeds (themselves forms of curation), which you can then read on the functionality-curating iPad and Kindle devices. Related: Trend Watch | Content Computing [Video] [Wired] [Barking Robot]
Study: Facebook Is a Major Influence on Girls: A study of eight to 15-year-olds for National Family Week found 40% of girls identified Facebook as one of the most important things in their lives - compared with 6% of boys.
Parents were found to underestimate the significance of technology. Asked to name the three most important things in their lives, the most popular choices for girls were friends, family and then Facebook and MSN. [BBC]
Connecting with Generation Z: Meet Generation Z, otherwise known as The Naturals. Give them any label you like, but you better make sure your business understands this powerful new generation of consumers that has never known life without the internet. Related: Those Digital Natives? Not So Savvy. [nineMSN] [BarkingRobot]Why Twitter Radically Reworked Its Trending Topics Algorithm: How to keep Twitter from seeming like "an inane playground for hormonally cracked-out tweens." Related: Blocking Justin Bieber > New Tweetdeck version allows you to block all Justin Bieber related Tweets. [AdAge] [Mashable]
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