In January, the findings of a multi-year report conducted by The Kaiser Family Foundation found that with technology allowing nearly 24-hour media access as children and teens go about their daily lives, the amount of time young people spend with entertainment media has risen dramatically.
I've already done a round up of the key points of the Generation M2: Media in the Lives of 8- to 18-Year-Olds conducted by the Kaiser Family Foundation (KFF). In this post, I've pulled together just the key information related to teens, television and media consumption.
Some key points related to TV and multi-platform media consumption among youth:
- Kids consume a lot of media--and more all the time. Basically, if kids are awake, they're consuming media. And, increasingly, they're consuming multiple forms of media at the same time.
- Only 1/3 of households have media-consumption rules
- More media is consumed in households in which TVs are always on, where there are no rules, and where kids have TVs in their bedrooms.
- For the first time over the course of the study, the amount of time spent watching regularly-scheduled TV declined, by 25 minutes a day (from 2004 to 2009).
- The many new ways to watch TV–on the
Internet, cell phones, and iPods–actually led to an increase in
consumption from 3:51 to 4:29 per day, including :24 of online
viewing, :16 on
iPods and other MP3 players, and :15 on cell phones.
- All told, 59% (2:39) of young people’s TV-viewing consists of live TV on a TV set, and 41% (1:50) is time-shifted, DVDs, online, or mobile.
- TV remains the dominant type of media content consumed, at 4:29 a day, followed by music/audio at 2:31, computers at 1:29, video games at 1:13, print at :38, and movies at :25 a day.
- About two-thirds (64%) of young people say the TV is usually on during meals, and just under half (45%) say the TV is left on “most of the time” in their home, even if no one is watching.
- Seven in ten (71%) have a TV in their bedroom, and half (50%) have a console video game player in their room. Again, children in these TV-centric homes spend far more time watching: 1:30 more a day in homes where the TV is left on most of the time, and an hour more among those with a TV in their room.