Report: Millennials, Men Watch Most Online TV

The advantages of watching television shows online are straightforward. When comScore asked cross-platform TV viewers in December 2009 which factors would make them choose to watch online, being able to watch wherever and whenever they wanted, as well as to pause and play shows at will, were the top reasons.

But the “overall viewing experience” still tilted in television’s favor, and younger adults remain the most likely group to watch TV shows on the Web.

According to consumer electronics site Retrevo’s “Gadgetology Report,” 23% of Internet users under 25 watched “most” of their TV on the Internet, compared with 8% of all online adults. Under-25s were also less than one-half as likely to say they watched no TV on the Web.

comScore reported that 54% of cross-platform viewers overall were under 35, compared with just 30% of those who only watched traditional television.

Retrevo found that like young adults, men came in ahead in terms of watching most or all of their TV online. They were nearly twice as likely as women to say they did so.

 via www.emarketer.com