If cable networks have any current say in this day party, it probably comes from the big news personalities-hosted programs from news channels: Fox News, MSNBC, and CNN.
Cable daytime is starting to show some solid support from advertisers as well. According to the Wall Street Journal, major daytime advertiser Procter & Gamble has followed Oprah Winfrey to her new cable network, becoming a multi-year sponsor.
Ratings are still generally higher for daytime TV shows on broadcast stations versus that of cable. But the distance between the two TV platforms looks to be getting closer.
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