tvChatter is a free social TV application for the iPhone and iPod touch that presents real time Twitter-fueled commentary about your favorite TV
shows.
Watch your show on your TV or PC, launch the tvChatter app on your device, choose the show from the social program guide, and watch the streaming commentary text.
If you have a Twitter account, you can post your own comments, reply to others or filter on your followers for a more intimate conversation. tvChatter has built a social room for viewers of this Sunday's Academy Awards broadcast where people can Tweet, snark and "get social" with each other during the 82nd Oscars telecast.
This type of mobile social television experience is bound to appeal to Millennials and their multiplatform media consumption viewing habits. For younger viewers, television is a much more interesting and socially interactive experience when they can watch a show and discuss it in real time online with their friends.
Research conducted last year by Park Associates found that over one-fourth of broadband users ages 18-24 are interested in having social media features integrated into their TV viewing experience.
Moreover, the report, Social Media & User-Generated Content, found that multiplayer gaming, in-program chat, and “most watched” lists were among the most desired social extensions sought out by Gen Y respondents. Most attempts aimed at figuring out how to make TV more social have required viewers to have a laptop or computer near their television.
However, since tvChatter is an iPhone/iTouch app (and soon the iPad?) that lives on a mobile device, it makes it easier for viewers to mash-up their social networking and TV viewing into a single experience. Moreover, because of mobile nature of tvChatter, you can use it while watching TV at home, a friends house or even (for my fellow road warriors) your hotel room.
Right now tvChatter has a limited slate of shows available on it's roster. Certainly, being included in a high profile event like the Oscars telecast is sure to bring tvChatter both the attention, visibility and opportunity to connect with media conglomerates interested in joining tvChatter and pushing the foundries of the burgeoning social television industry.
So, why not give it a try while you're watching the Academy Awards? Go ahead, download the app, grab the popcorn and I'll see you on tvChatter at the Oscars.
You can also follow tvChatter on Twitter.
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