Where do China's 500 million Millennials hang out online? Facebook? MySpace? Twitter? Nope.
For Chinese youth, it's all about 360quan.com!(EN)
The popular social networking service is the leading social media network for Chinese teens. Like other social networking platforms, 360Quan provides all the most popular features, including personal digital space, blogs, music, videos, photo albums, games and other multimedia services.
According to China Travel Trends.com: "360quan.com positions itself as the platform for those born in the 1990s: hip, trendy, and new. It has strong branding on this by promoting the pages of ‘cool’ kids on the website – for instance those who play parkour, graffiti artists and punks.
Its overall alternative aesthetic and the tagline ‘young, stylish SNS’ in the title bar shows this. PK, or users going up head-to-head against each other, is a big activity on 360Quan and online ‘clans’, ad-hoc groups of users linked by common interest or mutual acquaintance, define sub-communities within the giant user base.
There is a brand channel on 360quan, where fashion labels are displayed, such as the latest Jimmy Choo collection from H&M. The channel also advises girls how to put different outfits together and is sponsored by the fashion website 27.com."
Related: The Sexual Revolution of Chinese Youth
Update: 360quan.com to shut down
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