What do you get when you take one part High School Musical, one part Twilight, throw in a dash of Dr. Horrible, mix it up and throw it on YouTube?
The first ever Vampire musical web-series: I Kissed A Vampire.
The web-only series, the brainchild of Hollywood writers Chris and Laurie Nolan, is a musical look at the torment of falling in love when you're in the middle of becoming a vampire. You know, your basic coming-of-age tween flick.
Yes, it's campy. Yes, the songs are catchy. Yes, tweens are watching it in droves. No, it's not from a big studio trying to show tweens how hip they are.
What sets IKAV apart from other youth oriented musical and or vampire movies is that it doesn't have the backing of a major studio. The entire series is done bootstrap style, relying on social networking sites YouTube, Facebook and Twitter for marketing and iTunes for distribution.
American Pop, a social media marketing firm who has worked on projects for the BBC teen series 'Skins', have also been pulled in to help market the film.
The TV 2.0 revolution is being led by niche content producers like Chris and Laurie Nolan who are able to leverage social networking, free distribution channels, generational trends and the rise of a new participatory culture that can be utilized for increased exposure and commercial success.
New episodes of IKAV were shot in December and the next wave of IKAV hits iTunes in March 2010.
Recent Comments