Armando Samuels has written a really great guest post over on Next Great Generation titled, "Hey Brands, Get out of My Social Media Grill." I've swiped a few of my favorite quotes from the piece, but I hope you'll take the time to read the whole article. It's really spot on.
Armando raises some really good points in his article, but I think his most important lesson for youth marketers and brands is that there is a fine line between (buzz word alert!) engagement and alienating the very customer you are targeting with your message. Possibly forever!
And now, a few words of wisdom from Armando:
"I’m tired of dealing with brands all over social media, I need a minute of my day when brands are not all up on my shit. Is that possible?"
"The more that you try to be part of my life, the more turned off I get. If I love a brand, I will find you, and I’ll be your biggest fan. So instead of trying to be all up in my shit why don’t you act confident (I’ve heard chicks dig it). Act like you believe in your product and its quality and maybe I’ll give you a chance."
"So how about we make a pact, brands of the world, stop trying to be someone you are not (my friend) and be who you are (a confident brand that believes in your product). I know you are there and if I don’t, I’m sure I’ll see you on TV or every time I open a magazine – just please stay away from my social network."
Good stuff, eh? Now go read the whole thing.....