
Boomers are aging, but they still dominate the US population both online and offline. They make up 32.5% of the US adult population, but 36% of the online adult population and account for about one-third of Web traffic on a typical day.
“In their younger years, they eagerly adopted new technologies such as Walkmans, VCRs, PCs, DVRs and the Internet,” said Lisa E. Phillips, eMarketer senior analyst and author of the new report, “Boomer Demographics and Media Usage.” “Most carry that adaptability into their 50s and 60s.”
This willingness to try new technology means boomers are ready for digital convergence in the home.
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