The Media Decoder blog over on The New York Times is reporting that Discovery, Imax and Sony are going to launch a 3D Television channel. Here's the scoop:
The announcement was timed to coincide with this week’s Consumer Electronics Show in Las Vegas, where 3-D television is expected to be a hot topic.
Discovery Communications, which operates the Discovery Channel, TLC and other cable channels, will distribute the channel, which has a 2011 start date.
It is expected to showcase a mix of 3-D content, including entertainment and sports. It will also show some of the natural history programming for which Discovery is well known.
Discovery has been rapidly expanding their media empire and, in addition to this new partnership, have announced joint ventures with both Hasbro and Oprah Winfrey (Oprah Winfrey Network) set to launch in mid-2010.
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