Mobile Will Become the Hub of Multichannel Consumer Relationship: Marketers seeking to sprint out of the
recession need to become multichannel-friendly and completely
consumer-focused, and get over themselves.
The need to construct data-rich profiles of customers, personalize responses to their needs and smartly play in their social, mobile digital sandbox are themes that resonated in the opening-day keynote addresses and discussions at Forrester Research's annual Consumer Forum in Chicago Tuesday. [MediaPost]
Making the Connection Between Social and Mobile: A recent study by eMarketer predicts the number of mobile users accessing social networks from their mobile devices will reach 607.5 million worldwide by 2013, representing 43% of global mobile Internet users. In the US, mobile users accessing social networks will total 56.2 million by 2013, accounting for 45% of the mobile Internet user population. [VisInsights]
Holiday Web Shoppers Hit Social Networks: Sixty percent of consumers who plan to use social media in their holiday shopping will be looking for discounts, coupons and sales, according to Deloitte, while just over one-half will research gift ideas and check out friends’ and family members’ wish lists. [eMarketer]
InStyle Tries Augmented Reality Too: Fresh off the heals of the Esquire augmented reality experiment, InStyle Magazine has decided to also give it a go. Can augmented reality save traditional publishing? Doubtful, but it sure is fun! [Fishbowl NY]
Despite Economy, Entertainment Subscriptions Hold Up: While fewer Americans subscribe to newspapers and magazines, the subscription model continues to either maintain popularity or grow in areas including television, music, games and mobile services, according to a report from market research firm NPD Group. [Digital Media Wire]
Future is TV-shaped, says Intel: By 2015 more than 12 billion devices will be capable of connecting to 500 billion hours of TV and video content, says chip giant Intel. It said its vision of TV everywhere will be more personal, social, ubiquitous and informative. [BBC]
Sundance Announces 2010 New Frontier Artists: A fully immersive media lounge environment will present a collection of digital art, film screenings, multimedia performances, site-specific installations and video presentations. [The Wrap]
Gossip Girl: A Real NYU Student Grades This Season: This season on "Gossip Girl," Blair, Vanessa, and Dan began their college careers at New York University. But from the very moment Queen Waldorf stepped into her dorm room, something felt a little off. As a seasoned (and current) student of school, I like to think that I know a little more about NYU than the TV producer. So let's review the truth behind the gossip. [Yahoo! TV]
Twitter, John Mayer & The Importance Of Internet Rule 17: On my Facebook wall this week, a friend posted what, in my opinion, was probably the most pertinent album review I’ve ever read. The final line: Merely by existing, “Battle Studies” violates Internet Rule 17: Never let your Twitter account be more interesting than you are. [Ypulse.com]
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