MySpace is Crowded & Trashy; Facebook is Clean & Trustworthy: According to S. Craig Watkins recently published book The Young and The Digital, college students tend to describe MySpace with the following words: crowded, trashy, creepy, uneducated, immature, predators and crazy.
On the other hand, they love Facebook so much that it was described as selective, clean, trustworthy, educated and authentic. [TechXav]
Mobile Social Networking Explodes: The
dominant mobile social networking platform used by students is Facebook
Mobile. Among the 58% of student mobile social network users, nearly
all of them (96%) say they use Facebook Mobile most often.
Not surprisingly, the most commonly performed mobile social networking activity was status updates followed by picture uploads/sharing, and page search. [GenDigital]
Habbo Research on Teen Tribes: Apparently now teens pledge allegiance to a number of different groups simultaneously and 61% don’t feel bound to the same tribes online as they do in real-life while half of teens believe that you can belong to more than one tribe online and offline. [MarketingWeek]
Gamers Use Word of Mouth for Purchases: Word of mouth among friends is the most significant factor in video game buying decisions. According to a study by NPD, 41% of gamers in the United States claimed they made purchases based on word of mouth, and 31% said they chose their games based on hands-on experiences with games owned by friends and family. [GamaSutra]
Hulu For Publishers: Hulu Labs, the product incubation department at Hulu, has introduced a Hulu Publisher Tools designed to help bloggers, publishers and website editors to quickly find embeddable videos hosted on Hulu or more than 100 third party sites. [Cynopsis Digital]
Microsoft FUSE: Microsoft chief software architect Ray Ozzie has decided that "social" is the way of Microsoft’s software future, announcing the creation of Future Social Experiences (FUSE) Labs, which will focus on the creation of social applications and services. By the way, you know who else tried the FUSE strategy? Yep, Yahoo! [eWeek]
Virtual Olympics: For the first time in the history of Olympic Congresses, the general public was given the opportunity to have their say on the topics that were discussed at the XIII Olympic Congress in Copenhagen from 3 to 5 October.
This is a good start, but if the IOC wants the "youth of the world" to be engaged in the games, they need to embrace digital and social media. [IOC] [Barking Robot]
Speed Round: AOL launches JSYK.com (Just So You Know) its new tween/teen 9-15 targeted culture centric blog, interactive books are getting more boys to start reading, Rolling Stone Magazine rolls out their Twitter team, Miley Cyrus gives Twitter the boot, Ignore the Cougars & other tips for monetizing social gaming sites, Facebook and Twitter head to the Xbox 360 and finally Google Wave Is Easier To Understand Than…