These days it's tough to be in the TV business. The widespread adoption of social networking, DVR's, cable television, time shifted viewing habits, and on-demand streaming video on the web allow viewers to watch TV on their own schedule and preferred media distribution platform (TV, computer or even mobile phone).
There are lots of indicators that show that most teens, young adults and even adults are consuming more and more "traditional" TV content via streaming video sites like Hulu, TV.com , Vevo or YouTube.
So what's the future of TV?
In this video from his presentation at TED, Peter Hirshberg talks about the ongoing tension between the technology and television communities. Mr. Hirshberg provides an interesting history of entertainment technology, television and digital media. And oh, the atomic bomb. (Yes, really!)
As part of his presentation, he sat down and asked some teens and asked them to share their thoughts on television and the Internet. Their responses aren't surprising.
For these teens, the Internet is the big dog. TV? Uhm, not so much. The bottom line is that the Internet is changing the way we watch TV.