MTV Sticky contributor Emma Murray has an interesting post about a major UK video game publisher moving to a 'choose your own price' biz model for one of it's most popular gaming titles. Here's the scoop:
'In the wake of the music industry’s foray into allowing Joe Public to choose the price they are willing to pay for an album, the gaming industry is following suit, with Eidos’s ever-popular Championship Manager going for a song.
Fans will be able to download the new Championship Manager 2010 for whatever price they think reasonable.
Following in the successful footsteps of Radiohead, whose “In Rainbows” was released in the same way and reached No.1, Eidos’s Championship Manager campaign makes this a 1st for the main stream video games industry. It looks like the games industry is catching up…' (via Yahoo! Games UK)
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