Return to Toyland: Sears, famous for its Christmas Wish Book, has announced that it's returning to the toy business in time for the holiday season. Also, Costco has pulled a controversial doll from its shelves after customers complained it was racist. [LA Times] [KTLA]
MTV Youth Marketing Uses Mobile to Promote Setting Goals: MTV launched a new multi-platform advertising initiative inviting youth to publicly share something they feel strongly about. [MobileMarketer]
The Riley Project: After learning that 5,000 kids die a day because they do not have clean water, 7-yr-old Riley Goodfellow wanted to see what 5000 kids dying a day looked like. She drew 5,000 lines to help people understand how many kids die a day. It took her about 4 days to make the lines. Riley is now collecting donations to fund new wells in Africa through one of my favorite organizations--Charity Water. [Riley Project] [Charity:Water]
NAEP on Technical Literacy: The National Assessment of Educational Progress (NAEP) has released a draft framework for the national assessment of technological literacy, the first to gauge students’ understanding of and skill in using a range of tools, has been presented to the board that oversees the testing program. [Education Week]
Virtual Goods, Real Money: Virtual
goods represent one of the strongest ways that marketers and retailers
can get involved with virtual worlds, and their popularity in social
networks has increased with the opening up of the Facebook platform. This potential gold mine has inspired Britney Spears to launch her own line of virtual gifts on Facebook. [eMarketer] [Britney Spears.com]
Less than 1/20 Social Networkers Pay Attention to Ads: Research out today by LinkShare (via the Internet Advertising Bureau) shows that only 4% of users have ever clicked on an advert on a social network. [Social Media Today]
Miley's Choice: Over on Ypulse, Anastasia Goodstein has an excellent essay about Miley Cyrus' and her risque "pole dance" performance on the 2009 Teen Choice Awards. [Ypulse.com]
Tweet O' the Week: "One of the few holy traditions that Christians, Jews, and Muslims all hold sacred in common? S'mores." (via @sacca)
Cheskin on Chinese Youth Culture: China’s New Culture of Cool provides answers to these questions and more. LiAnne Yu, Cynthia Chan and Christopher Ireland take a fresh, easy-to-read look at the emerging, affluent and influential middle class of China. [Cheskin]
Speed Round: A 11-year old interviews President Obama, Secretary of Education Arne Duncan is bullish on mobile phones in the classroom, research conducted by Common Sense Media found that parents aren't hip to what their teens are doing online (shock! awe!), Ars Technia has compiled an excellent privacy guide for Facebook (thanks Anastasia!) and Rookie Moms has a Facebook guide for grandma, Glyndŵr University is hosting a conference on how youth and community work practice can respond to the digital transformation of society, and finally........CNN asks if the Twitterati can sell your soda pop! [ABC News] [Tech Disruptions] [Common Sense Media] [Ars Technia] [Rookie Moms] [Glyndŵr University] [CNN]
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