In this podcast Josh talks about the issues facing kids today and how he uses social media as way to reach out to help them work through their problems.
He also talks about the pros and cons of using different social platforms, digital strategy and social marketing. Thanks to MediaSnackers for making me aware of this excellent interview with Josh.
1.50—3.49 HeyJosh! and main issues youth are facing
3.50—6.36 Why Josh uses Twitter, Facebook, MySpace, YouTube etc
6.37—9.04 Facebook competition (winning group)
9.05—12.20 Changing issues for youth and HeyJosh! strategy
12.20—12.29 Thanks and outro
On a side note, Josh will be keynoting at the 2009 YPulse Youth Marketing Mashup in San Francisco. This is an excellent conference as well as a great way to stay current on youth trends and marketing---so register today! See you there!