Corporations are also beginning to take notice and are using Twitter as a way to open a two-way dialogue with their customers. Fluent Simplicity has started compiling a Twitter Brand Index to track the ways in which companies are using Twitter to engage with their customers.
Is Twitter a fad? Time will tell. In the meantime savvy companies are beginning to take notice of the power (and in some cases, the double edged sword) of Twitter and other forms of social media.