Penguin Books UK recently launched, We Tell Stories, an ambitious digital reading project aimed squarely at the reading styles of Gen Y students. This is a pretty innovative project and one that I'm sure will engage more than just Gen Y students. Here's the scoop:
"In collaboration with fêted alternate reality game designers Six to Start, Penguin has challenged some of its top authors to create new forms of story - designed specially for the internet.
Over six weeks writers including Booker-shortlisted Mohsin Hamid, popular teen fiction author Kevin Brooks, prize-winning Naomi Alderman and bestselling thriller authors Nicci French will be pushing the envelope and creating tales that take full advantage of the immediacy, connectivity and interactivity that is now possible. These stories could not have been written 200, 20 or even 2 years ago."
There is a lot of talk in education circles about the lack of reading among Gen Y and the population at large. I would argue that the practice of reading is still alive and well, but the way we do it has changed. Reading isn't just confined to a printed book. It can be done via iPhone, iPod or book readers like the Kindle.
However you choose to read, the important thing is to, well, just do it! And if it has been awhile since you cracked open a book, the We Tell Stories program is a great way to rediscover the joy of reading.
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