After shaking up old media with their podcasts, YouTube videos and blogs, Gen Y is out to shake up one of the most entrenched industries around---Hollywood.
In his report,Talent Agents for the YouTube Generation, Marketplace reporter Kai Rysdall visits United Talent Agency's online division in Hollywood to learn about digital representation. Here's one of my favorite quotes from the interview:
"The guys at United Talent Agency think it's because they are so young that they've been able to pick as many winners as they have, never mind what the old guys think.
Nadler: If all of those 54-year-olds sat down with their 17-year-old kids for a week and said "Show me what you do."
Ryssdal: Is part of your job getting them to do that? To sit down and say, "I need to understand this?"
Nadler: Either way, they're going to have to learn if they want to keep their jobs."
Not only is this a great interview (high five Kai), but it's a great barometer on how rapidly social media, user generated content and Gen Y are changing both the way media is digested and what it means to be famous in the digital age.