Moshi Monsters is a new virtual world for tweens created by the folks over at Mind Candy. Like other virtual communities geared for the tween set (i'm talking Doko, Webkinz, Neopets, MyPenguin) users can create an avatar (or in Moshi's case "adopt a monster"), connect with friends, post notes on each other's "pin boards", or on their own Monster blog.
They can also meet up with friends in "Monstro City." The Moshi World also sneaks some learning into the mix with daily puzzle games. Members of the Moshi community can play puzzle games to earn Rox, the in-game currency. They can then use Rox to purchase "weird and wonderful things" for their Monster from the Moshi Monster Store.
I had my tween niece, a big fan of MyPenguin, NeoPets & Webkins, give Moshi a whirl and it was a big hit. She loved the illustrations (they are quite brilliant and engaging), had a lot of fun creating her Moshi Monster and all in all gave it a "thumbs up." She even proclaimed it "way better than MyPenguin."
It looks like the UK-based Moshi Monsters team has done their research and pulled in the best of breed from the various social networking communities, snuck in a healthy dose of educational games & media, and created a pretty fantastic product.
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