IAC, owner of tween mega-site Zwinky, has acquired GirlSense.com. Together Zwinky and GirlSense will give IAC a sizable grip on the lucrative t/ween market.This move will put the IAC-owned search engine, Ask.com, in front of millions of t/ween eyeballs.
T/weens have a tremendous impact and influence on what technology gets used at home. If t/weens start using Ask.com and find it useful, they may think twice about using Google as their default search engine.
Or perhaps this is all part of the IAC master t/ween plan?