New York Magazine on Gen Y

The February 12th issue of New York Magazine has a couple really terrific articles on Gen Y. The first, The Power (and Peril) of Praise, suggests that "according to the latest science, many parents may be killing their children's classroom performance with kindness."

In short, the kids that are perpetually labeled "smart" or praised for their "intelligence" by their parents and teachers, often cop out by choosing the easiest task in order to avoid the risk of being embarrassed. This is a fascinating read. Thanks to Kareem for the pointer.

The second article, Kids, the Internet, and the End of Privacy, takes a look at the MySpace Generation, social media, their seemingly insatiable need for attention and the biggest generation gap since Elvis shook his hips on the Ed Sullivan Show.

The author of the article, Emily Nussbaum, gives a pretty detailed look and analysis into how Gen Y is different than preceding generations. What are these changes? How are Gen Y learners and consumers different?

Changes in Gen Y Attitudes

1. They Think of Themselves Having an Audience
2. They Have Archived Their Adolescence
3. Their Skin is Thicker Than Yours

Both of these articles provide valuble insight into the sociological changes taking place among Gen Y learners and consumers. Well worth reading.

Web Resources

• 55% of Teens Use Social Networking Sites
• Big Media Woos the MySpace Generation
• Gen Y's Goal? Wealth and Fame
• Learning to Market to Gen Y