If you believe everything you read, you’ll know that teens aren’t watching TV anymore. They are all watching online videos, downloading movies and file sharing the newest episode of Gossip Girl. Broadcast TV is dead to them.
The reality is probably a little less palatable. Teens are watching more TV than they ever have. They are also spending more and more of their daily lives online. We are all aware of teens ability to multi-task, but here we are talking about Media-Meshing.
Teens are able to consume more than two media at any one time. The best bit for us is that they cross-reference one with another. TV will deliver the scale, online delivers the immersion. It’s a beautiful thing. The point is simple, neither TV or the Internet are silos, they are intimately woven together. (via ThreeBillion)