Almost immediately after the iconic Danish toy company announced that they would create a line of LEGO building blocks geared especially for girls, the outcry began.
Here's a round-up of some of the coverage.
Lego is for Girls: Focusing on boys saved the toymaker in 2005. Now the company is launching Lego Friends for “the other 50 percent of the world’s children.” Will girls buy in? [Business Week]
Lego Friends: Please Build on Possibility, Brain Plasicity: No one’s trying to thwart Lego’s growth to build onward…We’d just like to refrain from mopping up the mess of mass marketing landing on girls as stereotyped limitations instead of a gateway for girls to build lands of their own. [Shaping Youth]
Twitter Embraces Its Social Role in TV: Like so many other things that the Twitter community has established on its own (hashtags and retweets, for example), the company is now fully embracing the role it plays in supplementing the TV-watching experience of millions of people. [RRW]
These conversations are not only opening new channels for consumer engagement with their favorite TV shows and fellow fans alike, but also are providing insight into which viewers are driving the conversations and when. [Nielson Wire]
MTV Exec: Social is a New Programming Platform: Many people are talking about how TV networks can leverage the power of social networks to help build their show audiences. But they may be missing the point. According to Dermot McCormack, EVP of Digital Media for MTV, social networks aren’t just for announcing when the next episode of Jersey Shore airs, but a whole new platform for media creation and distribution. [GigOM]
Multask Mania | Viewers Watch TV, Discuss on Social Sites: Almost 40% of TV viewers are discussing TV shows on social media sites, with almost three-quarters of TV viewers with broadband access, generally using the Internet at same time, per U.K.-based Ovum, a business/technology research firm. [MediaPost]
What's the Future of Social TV Look Like?: Real-time entertainment is what people are looking for–we always want something fresh to keep us up to date. But with this demand for real-time entertainment, how has it affected traditional TV? [Silicon Angle]
The Future of TV, From Apple to ZeeBox: “The future of TV” has become a buzzword over the last few years – but what if it was time to stop talking about it and acknowledge that the future has already arrived? [TNW]
In terms of YouTube’s popularity, other studies have shown that more than 2 billion videos are played every day on the vide-sharing site and that YouTube mobile receives more than 100 million views daily.
The study sought to benchmark the brands that America’s youth prefers by evaluating familiarity, quality, and purchase consideration. More than 5,000 Americans, ages eight to 24, took part in the study. [Via PR Daily]
Leukemia kills more children each year than any other disease, but YOU can do something about it.
Click here to find out more about DoSomething.org's "Give A Spit About Cancer" campaign. Learn how you can start a donor drive at your school and how to sign up to swab your cheek and you could save a life.
That's it. Painless, easy, simple.
Here are some quick facts about leukemia and young people:
Leukemia kills more children each year than any other disease.
Young people age 18-24 are the bone marrow donors needed most.
Only 30% of patients needing a marrow transplant can find a match within their family. The rest rely on complete strangers.
Currently, the likelihood of finding a matching donor is 66 to 93 percent, depending on race or ethnicity. Minority donors are most needed.
Donating marrow isn’t as scary as it sounds — and there are 2 ways to give, one that’s much like giving blood but takes a bit longer.
Earlier this week my interview with musician Mike Schmid was published on Ypulse.com!
Mike is a talented singer-songwriter and highly sought-after musician who has worked with some of the biggest acts in the music business.
In addition to playing keyboards and touring with Miley Cyrus, Mike has played with the Jonas Brothers, Billy Ray Cyrus, Sheryl Crow, Kenna, Chantal Kreviazuk, Ed King, Jeffrey Steele, Van Hunt, Aly & AJ and the Corrs as well as many independent singer/songwriters, such as Connie Kim, Right the Stars and Rob Giles.
His songs have been featured on the TV shows “So You Think You Can Dance,” “Flashpoint,” “The Real World,” “All My Children,” “The Bad Girls Club,” “Felicity,” “The Black Donnellys” and others.
His new album, ‘Let it Out’ is all about expressing yourself in every possible way: dancing, dreaming, painting, singing. The album is for the kids (and kids-at-heart). It is about being yourself in every situation, a message that is resonant to children and adults alike.
You can read the entire interview, Mike Schmid On Miley, Fame, Twitter, And Music For Kids, over on Ypulse.
An upcoming Warner Brothers series about a high-school spy, played by Twilight star Jackson Rathbone, will pull fans into the show through a clever Facebook integration that allows viewers to have their Facebook profile information, pictures and music incorporated in the show.
Researchers at UCLA Children’s Digital Media Center have conducted a study that looked at the most popular TV programming for kids 9 to twelve between 1967 and 2007 to look for changes in the values that the shows promote.
The results, for anyone who's watched TV lately, shouldn't be too shocking.
The authors conclusion? The study found that in the 1960's the the value of community and kindness were the primary message of programming for 9-11 year olds. In one decade, from 1997 to 2007, fame leapt from #15 to #1 in importance, out of a list of 16 values.
“Preteens are at the age when they want to be popular and liked just like the famous teenagers they see on TV and the Internet. With Internet celebrities and reality TV stars everywhere, the pathway for nearly anyone to become famous, without a connection to hard work and skill, may seem easier than ever.”
Before we start placing the blame at the feet of Hannah Montana, Justin Bieber, Selena Gomez or other tween stars, it should be noted that not a single tween was surveyed for this study. Instead, they interviewed adults who grew up during the particular decades included in the study.
Moreover, they also discuss--and this is important--how kids today are more attuned to values such as fame than kids in the 1970s and 1980s. The bottom line?
Parents need to do some co-watching of shows that are aimed at the pre-teen (and teen!) demographic to see what values are being conveyed. Talk to your kids. Ask them what they are thinking so you can help steer them toward more grounded and realistic outlook on life.
Looks like someone over on Team Pottermore forgot to lock down the assets for the widely anticipated website featuring the world of Harry Potter. This picture has been making the rounds on Twitter all morning.
The only hint from the official Pottermore.com page is: "Pottermore is a free website that builds an exciting online experience around the reading of the Harry Potter books."
So what do you think? What features do you hope the Pottermore site has? Is this something you're anxioius to join and participate? Do you think this screenshot is legit? Or a crafty plan to distract everyone until the launch in October?
Even as the media continues its obsession (yes, Twilight I’m looking at you) for the almighty 'six pack', boys have been gaining on girls in eating disorders like anorexia and bulimia.
So all of this had me thinking about how your show frequently has shirtless, very buff dudes on during various segments. I know it’s all done in fun--and without malice on your part--however it seems like a bit like a double standard.
In one segment you are talking about how the media fuels negative body image issues for women/girls and then in the next segment you fawn over celebrity abs or have a segment with shirtless guys.
I hope that you won’t take this as a criticism. It’s not. You have been a champion of kids and so many other issues. I admire how you have really used your high profile status to support so many, many social issues.
I really appreciate, in particular, you taking a stand on bullying. I was bullied so much in 6th grade that I had to leave school. At one point, as I was walking home from school, a bunch of kids stuck their heads out of the bus and showered me with their saliva. I know all too well how that stuff sticks with you well into adulthood. But I digress.... ;-)
I also work in the youth media/marketing world and know that we all struggle with these issues. It’s a tricky thing to find a balance between providing entertainment, marketing to kids and making sure that we think about the messages--intended or not--that we send to these kids.
I hope that you will take all this into consideration as you move both your TV show and music business forward. If you have any feedback, questions or need anything else, please don’t hesitate to let me know.
The Survivors is the first installment of the tantalizing tales of the fourteen ill-fated Survivors and their descendants, who have been content in hiding for over three centuries.
Isolated on a Montana mountainside, only Sadie, the rogue daughter, dares to abandon the family’s sacred hiding place. But no matter how far Sadie runs, something always pulls her back. On a muggy summer night in Tennessee, she witnesses a shocking scene that will change her life forever.
The Survivors Transmedia Campaign
Music plays a big part in Havard's creative process and over on her website she shares the soundtrack that kept her writing mojo going.
For the first book in her series, Amanda teamed up with indie singer-songwriter (and Warbler #6 on Glee!) Chris Mann to record an original song based on the book.
The end result is "Pretty Girl" an anthem written by Amanda and masterfully recorded by Chris Mann.
What makes this series really interesting is the way that Havard has woven social media into both her own creative process as well as the reader's experience.
She has an exciting and new vision for YA Fiction that incorporates all types of media to share the story of The Survivors.
I'm in the process of interviewing Amanda, so I don't want to give too much away. But stay tuned!
"I’m hearing that the temporary military government has begun using Facebook to reach out to Egyptian youth, even creating a Facebook Fan Page page (here).
The Ministry of Interior, in attempt to repair the image of the state police, has set up multiple pages. And while my guess is that being a locus of political uprisings wasn’t the original intent of the American college campus-based social network, somewhere Facebook CEO Mark Zuckerberg has got to be secretly proud.
Click here for an excellent video of how young activists in Cairo documented the Egyptian protests despite the Internet blocks."
This handy infographic breaks down the top social networking sites by gender, age, income, and education demographics.
We also discuss the affinity score of certain keywords for a few social networking sites. The sites included in this graphic are Facebook, Twitter, MySpace, Digg, StumbleUpon and YouTube.
MySpace has the greatest gender divide, with a 64% female and 36% male membership.
Twitter has the largest division of wealthy users with 27% earning $75,000/year or more.
Facebook has the largest division of older users with 37% being 45 years or older.
Digg has the largest division of users with a graduate degree at 9%.
Stumbleupon is very popular among graphic designers. You’re 14.2 times more likely to reach a graphic designer through Stumbleupon than if you were to cast your marketing message broadly across the internet.