To survive in the 21st century, the companies that produce and distribute traditional media types must adapt to an entirely new environment. The new networks include digital broadband provided by cable television system operators and telecommunications companies offering wireline and wireless access.
From the plasma screen in your media room, to the portable device in your pocket, to the side of a high-rise in Manhattan, savvy broadcasters are creating comprehensive "ecosystems" for rich media content with multiple consumer touch-points and immersive interactivity, blending television, web, movies and gaming to redefine the experience of television now and for the next generation.
The 2009 5D Conference explored the intersection of design and technology in the creation of "new television", the experience in front of the screen and the experience in the screen created by the blending of media and the interaction of the consumer.
In this clip, Robert Tercek addresses the vectors of change across all platforms of media and looks at the sphere of media industries that have been absorbed by the telephony sphere.