U.S. consumers spend an average of 37 minutes a day on social media sites, according to eMarketer, and much of that activity involves brands and products. Consumers do everything from follow brand pages looking for deals to sharing their positive and negative experiences with the world.
It’s critical for marketers to understand as much as they can about these social media consumers. This week’s infographic breaks them down into seven major types, gives insights into their thinking and behavior, and shares tips on how to market effectively to each group.
Here are some of the stats on social media users:
- 70% trust brand/product recommendations from friends
- 49% follow brand pages for deals, specials and promotions
- 45% are likely to share negative experiences with brands/products on social media
- 42% who contact brands on social media expect a response within an hour
Source: Yahoo! Advertising Blog